Kinetica
Data & Analytics · 8.3K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
149
+381%Posts/wk
2.9
+383%Median eng.
5
-71%Smart avg
10.6
-71%Total eng.
2.4K
+91%Baseline vs market
- Median engagement 5 — top 98% of 87 tracked companies · top 100% of Data & Analytics (n=4)
- Posts per week 2.9 — top 68% of 87 tracked companies · top 75% of Data & Analytics (n=4)
- Engagement per 1K followers 1.92 — top 68% of 84 tracked companies · top 100% of Data & Analytics (n=4)
What worked
- Personal Story — smart avg 34.7 across 18 posts (6.9× typical)
- Event — smart avg 19.4 across 14 posts (3.9× typical)
- Product Update — smart avg 13.4 across 35 posts (2.7× typical)
- Meme / Humor — smart avg 8.4 across 24 posts (1.7× typical)
- Industry Insight — smart avg 8 across 43 posts (1.6× typical)
Best format: Image (smart avg 11.5, 45 posts). Best day: Thursday. Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Dean Neese · Board and Advisory Roles — 480 engagement over 3 posts (27% of team engagement)
- 2. Genie Yuan · Regional VP - General Manager of APAC — 457 engagement over 6 posts (26% of team engagement)
- 3. Sameer Vij · Senior Product Manager, Connected iPhone — 391 engagement over 3 posts (22% of team engagement)
Top posts
- 2025-09-14 · Sameer Vij · Personal Story336 eng. (308 likes · 27 comments · 1 shares)
I’m grateful to celebrate 5 years at Apple. It’s been an incredible journey of learning, growth as a product leader, and collaboration with …
View post → - 2026-05-19 · Dean Neese · Personal Story260 eng. (220 likes · 40 comments · 0 shares)
Three and a half years, one clear mission: drive durable, capital-efficient growth and reach sustainable profitability. When I joined Placer…
View post → - 2026-07-24 · Genie Yuan · Personal Story222 eng. (168 likes · 54 comments · 0 shares)
After five years leading the APAC region for Couchbase, I officially concluded my journey with the company in June. It was a chapter I'll ca…
View post →
Summary
- Posting pace rose 383% vs the prior 12 months (0.6/wk → 2.9/wk).
- Typical-post engagement fell 71% (median 17 → 5).
- Personal Story posts earned 6.9× the company's typical post (18 posts).
- Median engagement of 5 sits in the top 98% of 87 tracked companies.