Doppel
Security & Compliance · 20.9K followers · LinkedIn benchmark, last 90 days (original)
Report card vs prior 90 days
Posts
170
0%Posts/wk
13.2
0%Median eng.
39.5
-23%Smart avg
63.5
-7%Total eng.
11.9K
-7%Baseline vs market
- Median engagement 39.5 — top 41% of 70 tracked companies · top 29% of Security & Compliance (n=7)
- Posts per week 13.1 — top 1% of 70 tracked companies · top 14% of Security & Compliance (n=7)
- Engagement per 1K followers 3.36 — top 36% of 70 tracked companies · top 57% of Security & Compliance (n=7)
What worked
- Celebratory Announcement — smart avg 118 across 24 posts (3× typical)
- Product Update — smart avg 85.6 across 14 posts (2.2× typical)
- Company Update — smart avg 68.9 across 10 posts (1.7× typical)
- Customer Highlight — smart avg 68.4 across 9 posts (1.7× typical)
- Hiring / Recruiting — smart avg 65.2 across 23 posts (1.7× typical)
Best format: Video (smart avg 86.9, 18 posts). Best day: Tuesday. Best time block: 12pm–3pm UTC. Floors: 9+ posts per category, 9+ per timing bucket.
Who carried it
- 1. Kevin Tian · Co-Founder and CEO — 4.2K engagement over 19 posts (61% of team engagement)
- 2. Bobby Ford · Chief Strategy & Experience Officer — 932 engagement over 13 posts (14% of team engagement)
- 3. Rodolfo Yiu · Sr Director, Marketing — 632 engagement over 18 posts (9% of team engagement)
Top posts
- 2026-05-06 · Kevin Tian · Celebratory Announcement689 eng. (609 likes · 32 comments · 48 shares)
The idea for Doppel began on a basketball court. Today, that journey reaches Madison Square Garden. I’m incredibly proud to share that Doppe…
View post → - 2026-05-04 · Kevin Tian · Celebratory Announcement602 eng. (530 likes · 22 comments · 50 shares)
We just wrapped another exceptional quarter at Doppel, and I’m incredibly proud of all we accomplished. Q1 was our strongest quarter yet, wi…
View post → - 2026-05-27 · Kevin Tian · Product Update416 eng. (370 likes · 12 comments · 34 shares)
Immensely proud to have announced Doppel Email Security today. The industry has been missing a solution that can go beyond scoring and quara…
View post →
Summary
- Posting pace held steady vs the prior 90 days (13.2/wk).
- Typical-post engagement fell 23% (median 51.5 → 39.5).
- Celebratory Announcement posts earned 3× the company's typical post (24 posts).
- Kevin Tian drove 61% of team engagement.
- Median engagement of 39.5 sits in the top 41% of 70 tracked companies.