Doppel
Security & Compliance · 20.9K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
470
+2665%Posts/wk
9
+2900%Median eng.
50
-9%Smart avg
67.1
-27%Total eng.
35.1K
+1964%Baseline vs market
- Median engagement 50 — top 40% of 87 tracked companies · top 29% of Security & Compliance (n=7)
- Posts per week 9 — top 9% of 87 tracked companies · top 14% of Security & Compliance (n=7)
- Engagement per 1K followers 3.58 — top 55% of 84 tracked companies · top 57% of Security & Compliance (n=7)
What worked
- Celebratory Announcement — smart avg 132.4 across 64 posts (2.6× typical)
- Product Update — smart avg 81.7 across 48 posts (1.6× typical)
- Company Update — smart avg 69 across 37 posts (1.4× typical)
- Event — smart avg 65.9 across 74 posts (1.3× typical)
- Hiring / Recruiting — smart avg 64.6 across 61 posts (1.3× typical)
Best format: Video (smart avg 87.9, 51 posts). Best day: Wednesday. Best time block: 3pm–6pm UTC. Floors: 24+ posts per category, 24+ per timing bucket.
Who carried it
- 1. Kevin Tian · Co-Founder and CEO — 9.8K engagement over 50 posts (55% of team engagement)
- 2. Bobby Ford · Chief Strategy & Experience Officer — 3.8K engagement over 49 posts (22% of team engagement)
- 3. Rahul Madduluri · Co-Founder & CTO — 1.7K engagement over 38 posts (9% of team engagement)
Top posts
- 2026-05-06 · Kevin Tian · Celebratory Announcement689 eng. (609 likes · 32 comments · 48 shares)
The idea for Doppel began on a basketball court. Today, that journey reaches Madison Square Garden. I’m incredibly proud to share that Doppe…
View post → - 2026-05-04 · Kevin Tian · Celebratory Announcement602 eng. (530 likes · 22 comments · 50 shares)
We just wrapped another exceptional quarter at Doppel, and I’m incredibly proud of all we accomplished. Q1 was our strongest quarter yet, wi…
View post → - 2026-02-11 · Kevin Tian · Celebratory Announcement599 eng. (555 likes · 34 comments · 10 shares)
Last week marked Doppel's 4-year anniversary. Four years ago, Doppel started with myself and Rahul Madduluri around a conviction that felt o…
View post →
Summary
- Posting pace rose 2900% vs the prior 12 months (0.3/wk → 9/wk).
- Celebratory Announcement posts earned 2.6× the company's typical post (64 posts).
- Kevin Tian drove 55% of team engagement.
- Median engagement of 50 sits in the top 40% of 87 tracked companies.