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Dev Tools & Infrastructure · 11.6K followers · LinkedIn benchmark, last 12 months (original)

data through 2026-08-03

Report card vs prior 12 months

Posts

227

+73%

Posts/wk

4.4

+76%

Median eng.

+294%

Smart avg

89.5

+15%

Total eng.

21.6K

Baseline vs market

Median engagement 67 — top 23% of 92 tracked companies · top 18% of Dev Tools & Infrastructure (n=17)
Posts per week 4.3 — top 46% of 92 tracked companies · top 47% of Dev Tools & Infrastructure (n=17)
Engagement per 1K followers 8.2 — top 34% of 89 tracked companies · top 50% of Dev Tools & Infrastructure (n=16)

Summary

Posting pace rose 76% vs the prior 12 months (2.5/wk → 4.4/wk).
Typical-post engagement rose 294% (median 17 → 67).
Personal Story posts earned 1.7× the company's typical post (28 posts).
Paul Klein IV drove 65% of team engagement.
Median engagement of 67 sits in the top 23% of 92 tracked companies.

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Click a person for their full report · check 2+ people to benchmark them against each other.

What worked

Personal Story — smart avg 111.8 across 28 posts (1.7× typical)
Celebratory Announcement — smart avg 106.7 across 14 posts (1.6× typical)
Product Update — smart avg 82.5 across 71 posts (1.2× typical)
Industry Insight — smart avg 81.9 across 23 posts (1.2× typical)
Customer Highlight — smart avg 81.4 across 14 posts (1.2× typical)

Best format: Image (smart avg 94.2, 101 posts). Best day: Tuesday. Best time block: 3pm–6pm UTC. Floors: 12+ posts per category, 12+ per timing bucket.