Brex
Fintech · 321.1K followers · LinkedIn benchmark, last 30 days (original)
Report card vs prior 30 days
Posts
26
-24%Posts/wk
6.1
-23%Median eng.
36.5
+38%Smart avg
47.1
-32%Total eng.
1.2K
-49%Baseline vs market
- Median engagement 36.5 — top 40% of 48 tracked companies · top 67% of Fintech (n=6)
- Posts per week 5.9 — top 31% of 48 tracked companies · top 17% of Fintech (n=6)
- Engagement per 1K followers 0.15 — top 96% of 48 tracked companies · top 100% of Fintech (n=6)
What worked
- Event — smart avg 45.3 across 12 posts (1.2× typical)
Best format: Text only (smart avg 51.6, 9 posts). Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Blaine Bassett · Commercial Marketing Lead — 43 engagement over 1 posts (100% of team engagement)
Top-person dependency: 100% of team engagement rides on one poster.
Top posts
- 2026-07-09 · Company page · Celebratory Announcement170 eng. (143 likes · 0 comments · 27 shares)
Results are in…Brex is one of the 2026-2027 Best Companies to Work For, according to U.S. News & World Report: https://bit.ly/4pfoN3x Proud …
View post → - 2026-07-22 · Company page · Customer Highlight156 eng. (130 likes · 1 comments · 25 shares)
Nobody wants to be the engineer manually doing a big, painful, and slow framework upgrade for a quarter. Sofhia de Souza Gonçalves built a s…
View post → - 2026-07-09 · Company page · Event107 eng. (93 likes · 5 comments · 9 shares)
Austin, it's your turn. Brex Mode round 2 is headed your way. Finance leaders betting big on AI and automation will all be here. Hear from: …
View post →
Summary
- Posting pace fell 23% vs the prior 30 days (7.9/wk → 6.1/wk).
- Typical-post engagement rose 38% (median 26.5 → 36.5).
- Blaine Bassett drove 100% of team engagement — a single-poster dependency worth watching.
- Median engagement of 36.5 sits in the top 40% of 48 tracked companies.