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Brex

Fintech · 332.8K followers · LinkedIn benchmark, last 12 months (original)

data through 2026-08-26

Momentum vs prior 12 months

Posts

588

+118%

Posts/wk

11.3

+117%

Avg engagement

62.7

smart avg / post

-53%

Momentum

-22%

2nd half of window vs 1st

2025-09-30 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Momentum over time

Change in average engagement per post vs the previous month — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Team data through 2026-07-15 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.

Company page posts — counted in every number on this pageExclude

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (30+ posts per category, 30+ per format) — too few posts to trust the average.

By category

Celebratory Announcement183.173 posts
Company Update93.441 posts
Product Update75.583 posts
Customer Highlight67.647 posts
Event49.1175 posts
Industry Insight41.3114 posts
Hiring / Recruiting9619 posts · low n
Personal Story72.511 posts · low n
Meme / Humor64.425 posts · low n

By format

Carousel118.431 posts
Video92111 posts
Image80.3144 posts
Text Only36283 posts
Poll76.63 posts · low n
Document62.316 posts · low n

Best day: Thursday. Best time block: 3pm–6pm UTC. Timing detail is in the Cadence chart above.

Best performing posts

  • 2026-04-07 · Pedro Franceschi · Celebratory Announcement3.3K eng. (3.1K likes · 81 comments · 161 shares)

    Today Brex is officially part of Capital One! When we started Brex, we always believed that how a company spends money defines what it becom…

    View post →
  • 2026-01-22 · Company page · Celebratory Announcement2.6K eng. (2.4K likes · 31 comments · 121 shares)

    Today, we’re excited to share that Brex and Capital One are joining forces in the largest bank-fintech deal in history. This is an important…

    View post →
  • 2026-02-20 · Pedro Franceschi · Celebratory Announcement1.6K eng. (1.5K likes · 20 comments · 54 shares)

    Last week we brought the entire Brex team together in Las Vegas for OneBrex, our annual offsite, and it was a special one. For the first tim…

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  • 2025-12-09 · Pedro Franceschi · Celebratory Announcement1.5K eng. (1.3K likes · 60 comments · 138 shares)

    Today we’re announcing the most significant partnership in Brex’s history. Brex is becoming the corporate card for tens of thousands of Fift…

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  • 2026-01-22 · Erica Dorfman · Celebratory Announcement1.3K eng. (1.2K likes · 132 comments · 5 shares)

    I'm incredibly proud to share one of the most significant milestones in Brex's history: we're joining forces with Capital One in what will b…

    View post →

Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2026-01-05 · Company page · Industry Insight2 eng. (2 likes · 0 comments · 0 shares)

    A masterclass Wade Foster

    View post →
  • 2026-01-16 · Company page · Event2 eng. (2 likes · 0 comments · 0 shares)

    Lead the charge with us and Zip. Tap in 👇

    View post →
  • 2026-01-29 · Company page · Celebratory Announcement2 eng. (2 likes · 0 comments · 0 shares)

    Dreams, meet Brex rewards - built by founders, for founders.

    View post →
  • 2025-10-07 · Company page · Industry Insight3 eng. (3 likes · 0 comments · 0 shares)

    "It was a Hot CFO Summer" great read by CJ Gustafson

    View post →
  • 2025-11-13 · Company page · Event3 eng. (2 likes · 0 comments · 1 shares)

    Fueling big ideas with Ashlee Vance one epic episode at a time. Now, which animal will you communicate with first?

    View post →

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