Brex
Fintech · 321.1K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
691
+332%Posts/wk
13.3
+329%Median eng.
30
-62%Smart avg
71.2
-55%Total eng.
67.4K
+146%Baseline vs market
- Median engagement 30 — top 68% of 87 tracked companies · top 88% of Fintech (n=8)
- Posts per week 13.2 — top 3% of 87 tracked companies · top 13% of Fintech (n=8)
- Engagement per 1K followers 0.3 — top 94% of 84 tracked companies · top 100% of Fintech (n=8)
What worked
- Celebratory Announcement — smart avg 213.6 across 93 posts (7.1× typical)
- Company Update — smart avg 104.8 across 54 posts (3.5× typical)
- Product Update — smart avg 77.2 across 97 posts (2.6× typical)
- Customer Highlight — smart avg 61.5 across 65 posts (2× typical)
- Event — smart avg 52.2 across 181 posts (1.7× typical)
Best format: Video (smart avg 100.5, 123 posts). Best day: Thursday. Best time block: 3pm–6pm UTC. Floors: 35+ posts per category, 35+ per timing bucket.
Who carried it
- 1. Pedro Franceschi · Founder and CEO — 20.0K engagement over 24 posts (49% of team engagement)
- 2. Jason Mok · VP & GM, GTM — 5.7K engagement over 49 posts (14% of team engagement)
- 3. Arthur Levy · Chief Business Officer — 4.8K engagement over 32 posts (12% of team engagement)
Top posts
- 2026-04-07 · Pedro Franceschi · Celebratory Announcement3.3K eng. (3.1K likes · 81 comments · 161 shares)
Today Brex is officially part of Capital One! When we started Brex, we always believed that how a company spends money defines what it becom…
View post → - 2025-08-18 · Pedro Franceschi · Celebratory Announcement2.7K eng. (2.6K likes · 87 comments · 40 shares)
Big milestone for Brex today: we just opened our first-ever Brazil office, right here in São Paulo! 🇧🇷 This one’s personal for me. I was b…
View post → - 2026-01-22 · Company page · Celebratory Announcement2.6K eng. (2.4K likes · 31 comments · 121 shares)
Today, we’re excited to share that Brex and Capital One are joining forces in the largest bank-fintech deal in history. This is an important…
View post →
Summary
- Posting pace rose 329% vs the prior 12 months (3.1/wk → 13.3/wk).
- Typical-post engagement fell 62% (median 78.5 → 30).
- Celebratory Announcement posts earned 7.1× the company's typical post (93 posts).
- Median engagement of 30 sits in the top 68% of 87 tracked companies.