Brex
Fintech · 321.1K followers · LinkedIn benchmark, last 90 days (original)
Report card vs prior 90 days
Posts
113
-32%Posts/wk
8.8
-31%Median eng.
29
+12%Smart avg
50.8
-20%Total eng.
6.8K
-58%Baseline vs market
- Median engagement 29 — top 57% of 70 tracked companies · top 88% of Fintech (n=8)
- Posts per week 8.7 — top 6% of 70 tracked companies · top 13% of Fintech (n=8)
- Engagement per 1K followers 0.19 — top 99% of 70 tracked companies · top 100% of Fintech (n=8)
What worked
- Company Update — smart avg 72.6 across 9 posts (2.5× typical)
- Product Update — smart avg 60.5 across 22 posts (2.1× typical)
- Customer Highlight — smart avg 59.3 across 11 posts (2× typical)
- Meme / Humor — smart avg 50.9 across 8 posts (1.8× typical)
- Event — smart avg 50.6 across 38 posts (1.7× typical)
Best format: Carousel (smart avg 73.6, 10 posts). Best day: Friday. Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Pedro Franceschi · Founder and CEO — 1.8K engagement over 4 posts (83% of team engagement)
- 2. Arthur Levy · Chief Business Officer — 325 engagement over 2 posts (15% of team engagement)
- 3. Blaine Bassett · Commercial Marketing Lead — 47 engagement over 2 posts (2% of team engagement)
Top-person dependency: 83% of team engagement rides on one poster.
Top posts
- 2026-05-14 · Pedro Franceschi · Celebratory Announcement681 eng. (629 likes · 20 comments · 32 shares)
Q1 is officially in the books and it was the best quarter in Brex’s history. A few highlights: → We closed a top-5 fast food retailer, a For…
View post → - 2026-06-16 · Pedro Franceschi · Product Update451 eng. (420 likes · 12 comments · 19 shares)
Today we're announcing Brex for Tekion Spend, the first fully embedded corporate card and spend management solution for automotive dealer gr…
View post → - 2026-06-22 · Company page · Company Update440 eng. (327 likes · 6 comments · 107 shares)
The shared passion of soccer brought Sean to the GOAT, Mastercard ambassador, Leo Messi. Brex Mastercard cardholders have the opportunity to…
View post →
Summary
- Posting pace fell 31% vs the prior 90 days (12.8/wk → 8.8/wk).
- Company Update posts earned 2.5× the company's typical post (9 posts).
- Pedro Franceschi drove 83% of team engagement — a single-poster dependency worth watching.
- Median engagement of 29 sits in the top 57% of 70 tracked companies.