Bolster AI

Report card vs prior 90 days

Baseline vs market

• Median engagement 19 — top 71% of 70 tracked companies · top 71% of Security & Compliance (n=7)
• Posts per week 5.7 — top 36% of 70 tracked companies · top 86% of Security & Compliance (n=7)
• Engagement per 1K followers 4.39 — top 29% of 70 tracked companies · top 43% of Security & Compliance (n=7)

What worked

• Product Update — smart avg 31 across 9 posts (1.6× typical)
• Event — smart avg 29.8 across 39 posts (1.6× typical)
• Industry Insight — smart avg 26.1 across 19 posts (1.4× typical)

Best format: Image (smart avg 29.1, 60 posts). Best day: Monday. Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Rod Schultz · CEO — 361 engagement over 5 posts (45% of team engagement)
• 2. Lauren Barraco · Fractional CMO — 259 engagement over 5 posts (33% of team engagement)
• 3. Abhishek Dubey · Co-Founder — 176 engagement over 4 posts (22% of team engagement)

Top posts

• 2026-07-23 · Company page · Celebratory Announcement119 eng. (106 likes · 12 comments · 1 shares)

  Congrats to our CEO Rod Schultz on being named to Global Investors Forum's 30 Bay Area AI Leaders list 🎉 Rod has been building at the inter…

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• 2026-06-02 · Rod Schultz · Event106 eng. (101 likes · 5 comments · 0 shares)

  Bolster AI is in DC this week at the Gartner Security & Risk Management conference. If you can spot the fake websites (many have played the …

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• 2026-05-05 · Rod Schultz · Product Update95 eng. (86 likes · 5 comments · 4 shares)

  Scams used to be easier to spot, you could see them from a mile away. Different channel. Different signals. Easier to validate. With AI, thi…

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Summary

• Posting pace fell 19% vs the prior 90 days (7.2/wk → 5.8/wk).
• Product Update posts earned 1.6× the company's typical post (9 posts).
• Median engagement of 19 sits in the top 71% of 70 tracked companies.