Bolster AI

Report card vs prior 12 months

Baseline vs market

• Median engagement 21 — top 75% of 87 tracked companies · top 71% of Security & Compliance (n=7)
• Posts per week 5.2 — top 36% of 87 tracked companies · top 86% of Security & Compliance (n=7)
• Engagement per 1K followers 4.76 — top 45% of 84 tracked companies · top 29% of Security & Compliance (n=7)

What worked

• Product Update — smart avg 33.8 across 34 posts (1.6× typical)
• Event — smart avg 29.1 across 114 posts (1.4× typical)
• Industry Insight — smart avg 26.3 across 91 posts (1.3× typical)

Best format: Text only (smart avg 30.8, 52 posts). Best day: Monday. Best time block: 9pm–12am UTC. Floors: 14+ posts per category, 14+ per timing bucket.

Who carried it

• 1. Rod Schultz · CEO — 1.2K engagement over 17 posts (36% of team engagement)
• 2. Abhishek Dubey · Co-Founder — 1.1K engagement over 24 posts (32% of team engagement)
• 3. Lauren Barraco · Fractional CMO — 1.1K engagement over 18 posts (32% of team engagement)

Top posts

• 2025-08-13 · Lauren Barraco · Company Update253 eng. (166 likes · 86 comments · 1 shares)

  Excited to step into the role of CMO at AutomatePro! It’s been such a rewarding ride already - I love working with a sharp, passionate team …

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• 2025-12-10 · Rod Schultz · Event148 eng. (136 likes · 7 comments · 5 shares)

  The Bolster AI faraday bags are going fast! Come by and grab one before they’re gone. #Blackhat…

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• 2026-03-24 · Company page · Celebratory Announcement140 eng. (127 likes · 11 comments · 2 shares)

  Day 1 of #RSAC: We stopped by Cyber Defense Magazine today to pick up our 2026 Global InfoSec Award for Brand Security 🏆 Rod Schultz took t…

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Summary

• Posting pace rose 550% vs the prior 12 months (0.8/wk → 5.2/wk).
• Typical-post engagement fell 53% (median 45 → 21).
• Product Update posts earned 1.6× the company's typical post (34 posts).
• Median engagement of 21 sits in the top 75% of 87 tracked companies.