AthenaHQ

Report card vs prior 30 days

Baseline vs market

• Median engagement 7 — top 88% of 49 tracked companies
• Posts per week 0.7 — top 100% of 49 tracked companies
• Engagement per 1K followers 0.96 — top 65% of 49 tracked companies

Industry percentile withheld: only 3 tracked Other B2B SaaS companies (needs 4+).

What worked

No category clears the 8-post floor in this window.

Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2026-07-30 · Company page · Industry Insight13 eng. (11 likes · 2 comments · 0 shares)

  Improving AI search visibility across multiple brands, product portfolios, and regions means special considerations when evaluating GEO plat…

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• 2026-07-07 · Company page · Customer Highlight7 eng. (6 likes · 1 comments · 0 shares)

  "I went with Athena for so many reasons, but one of them was the pitch workspace, because that looks like an area that can save me so much t…

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• 2026-07-22 · Company page · Industry Insight4 eng. (4 likes · 0 comments · 0 shares)

  The question every marketing leader is getting from their board right now, answered by one of the most trusted voices in search.…

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Summary

• Posting pace fell 86% vs the prior 30 days (4.9/wk → 0.7/wk).
• Typical-post engagement fell 36% (median 11 → 7).
• Median engagement of 7 sits in the top 88% of 49 tracked companies.