AthenaHQ
Other B2B SaaS · 8.3K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
347
+244%Posts/wk
6.7
+253%Median eng.
37
-41%Smart avg
147.2
-26%Total eng.
64.6K
+177%Baseline vs market
- Median engagement 37 — top 51% of 87 tracked companies · top 75% of Other B2B SaaS (n=8)
- Posts per week 6.6 — top 21% of 87 tracked companies · top 13% of Other B2B SaaS (n=8)
- Engagement per 1K followers 22.43 — top 13% of 84 tracked companies · top 29% of Other B2B SaaS (n=7)
What worked
- Industry Insight — smart avg 203.8 across 185 posts (5.5× typical)
- Hiring / Recruiting — smart avg 149.1 across 26 posts (4× typical)
- Customer Highlight — smart avg 140.6 across 37 posts (3.8× typical)
- Personal Story — smart avg 137.2 across 31 posts (3.7× typical)
- Product Update — smart avg 83.8 across 37 posts (2.3× typical)
Best format: Video (smart avg 414.6, 59 posts). Best day: Friday. Best time block: 12pm–3pm UTC. Floors: 18+ posts per category, 18+ per timing bucket.
Who carried it
- 1. Andrew Yan · Get Your Brand on GenAI | Co-Founder @ AthenaHQ (we’re hiring!) | Ex-Google Search, YCombinator — 57.8K engagement over 166 posts (91% of team engagement)
- 2. Alan Yao 🏛️ · Co-Founder @ AthenaHQ (YC W25) — 4.1K engagement over 46 posts (7% of team engagement)
- 3. David Zeledon · Head of Growth @AthenaHQ 🏛️ — 942 engagement over 35 posts (1% of team engagement)
Top-person dependency: 91% of team engagement rides on one poster.
Top posts
- 2026-02-05 · Andrew Yan · Industry Insight3.5K eng. (3.3K likes · 76 comments · 110 shares)
Voila ✨ Why do people seem to trust ChatGPT the most? First mover advantage. That's why ChatGPT dominates the US market with 59.5% share, fo…
View post → - 2025-11-11 · Andrew Yan · Industry Insight3.3K eng. (3.1K likes · 128 comments · 101 shares)
Do you miss the good old days? 👀 Like it or not search is evolving So... How should your metrics evolve with it? These are the top 3 ranked…
View post → - 2026-04-08 · Andrew Yan · Customer Highlight3.1K eng. (3.0K likes · 63 comments · 49 shares)
A perfect partnership 🤝 How AutoRFP drove 10x growth in ChatGPT traffic: Save this AI Search playbook for ChatGPT from Robert Dickson "22.4…
View post →
Summary
- Posting pace rose 253% vs the prior 12 months (1.9/wk → 6.7/wk).
- Typical-post engagement fell 41% (median 63 → 37).
- Industry Insight posts earned 5.5× the company's typical post (185 posts).
- Andrew Yan drove 91% of team engagement — a single-poster dependency worth watching.
- Median engagement of 37 sits in the top 51% of 87 tracked companies.