AthenaHQ

Report card vs prior 90 days

Baseline vs market

• Median engagement 11 — top 84% of 70 tracked companies · top 75% of Other B2B SaaS (n=4)
• Posts per week 3.1 — top 66% of 70 tracked companies · top 50% of Other B2B SaaS (n=4)
• Engagement per 1K followers 1.63 — top 56% of 70 tracked companies · top 100% of Other B2B SaaS (n=4)

What worked

• Industry Insight — smart avg 13.6 across 29 posts (1.2× typical)

Best format: Video (smart avg 13.6, 14 posts). Best day: Thursday. Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2026-06-17 · Company page · Industry Insight51 eng. (41 likes · 7 comments · 3 shares)

  Ask an LLM which B2B data platform is 'data-driven' today and you get Apollo.io. Six weeks ago you got ZoomInfo. That's the part that should…

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• 2026-05-12 · Company page · Industry Insight37 eng. (32 likes · 4 comments · 1 shares)

  Is AI Search just SEO? Sat down with Chris Long to share some of his wisdom on where AI Search is an extension of SEO, and where it differs.…

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• 2026-06-17 · Company page · Product Update28 eng. (24 likes · 3 comments · 1 shares)

  We just launched Athena AI, and the AthenaHQ homepage is now a conversation. When you log in today, you are not greeted with a dashboard. Yo…

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Summary

• Posting pace fell 63% vs the prior 90 days (8.3/wk → 3.1/wk).
• Typical-post engagement fell 63% (median 30 → 11).
• Median engagement of 11 sits in the top 84% of 70 tracked companies.