Alex.com

Report card vs prior 90 days

Baseline vs market

• Median engagement 21.5 — top 70% of 70 tracked companies
• Posts per week 2.6 — top 76% of 70 tracked companies
• Engagement per 1K followers 2.67 — top 41% of 70 tracked companies

Industry percentile withheld: only 3 tracked HR & Payroll companies (needs 4+).

What worked

• Customer Highlight — smart avg 23.5 across 8 posts (1.1× typical)
• Industry Insight — smart avg 21.6 across 11 posts (1× typical)

Best format: Image (smart avg 25.2, 16 posts). Best day: Thursday. Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2026-05-29 · Company page · Hiring / Recruiting80 eng. (77 likes · 3 comments · 0 shares)

  Exciting company update: We've joined OpenAI ...as one of the companies named on the CB Insights' AI 100 - the 100 most promising startups i…

  View post →
• 2026-05-21 · Company page · Customer Highlight43 eng. (40 likes · 1 comments · 2 shares)

  Tier4 Group grew 45% last year and runs at an NPS of 96. The industry average is in the 20s. A recruiter can review about 200 resumes a day.…

  View post →
• 2026-07-17 · Company page · Celebratory Announcement39 eng. (36 likes · 3 comments · 0 shares)

  The labor market has a talent pool most companies ignore. Akraya, Inc. just acquired iRelaunch to go after it. iRelaunch built one of the la…

  View post →

Summary

• Posting pace fell 49% vs the prior 90 days (5.1/wk → 2.6/wk).
• Typical-post engagement fell 62% (median 56 → 21.5).
• Median engagement of 21.5 sits in the top 70% of 70 tracked companies.