Alex.com
HR & Payroll · 8.7K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
249
+34%Posts/wk
4.8
+33%Median eng.
42
-18%Smart avg
63.2
-4%Total eng.
16.4K
+28%Baseline vs market
- Median engagement 42 — top 45% of 87 tracked companies
- Posts per week 4.8 — top 39% of 87 tracked companies
- Engagement per 1K followers 7.56 — top 35% of 84 tracked companies
Industry percentile withheld: only 3 tracked HR & Payroll companies (needs 4+).
What worked
- Celebratory Announcement — smart avg 81.8 across 13 posts (1.9× typical)
- Hiring / Recruiting — smart avg 76 across 13 posts (1.8× typical)
- Personal Story — smart avg 72.4 across 76 posts (1.7× typical)
- Company Update — smart avg 64.2 across 18 posts (1.5× typical)
- Event — smart avg 60 across 50 posts (1.4× typical)
Best format: Carousel (smart avg 94.2, 25 posts). Best day: Tuesday. Best time block: 12pm–3pm UTC. Floors: 13+ posts per category, 13+ per timing bucket.
Who carried it
- 1. Betsy Robinson · Partner to executives and managers hiring transformational leaders and technical talent | CEO of Tier4 Group, a 7x Inc. 5000 Company | Women in Tech 2026 Board President | Inc. Female Founder Honoree | Georgia TITAN 100 — 6.0K engagement over 77 posts (44% of team engagement)
- 2. Aaron Wang · CEO of Alex.com | AI Recruiter — 4.8K engagement over 36 posts (35% of team engagement)
- 3. Adrian Sanchez · GTM @ Alex.com | AI Recruiting Automation | Helping Staffing Firms by eliminating recruiting busy work & connecting to the right talent faster — 2.8K engagement over 60 posts (20% of team engagement)
Top posts
- 2026-01-22 · Aaron Wang · Celebratory Announcement344 eng. (308 likes · 29 comments · 7 shares)
Receiving this award from OpenAI was a surreal moment for the team. 🥹 When we first started building, we were betting that LLMs would funda…
View post → - 2025-10-07 · Adrian Sanchez · Personal Story333 eng. (208 likes · 124 comments · 1 shares)
I have a major update to share, everyone!!! Ahhhhh!! 😁😁😁 Time for a new chapter!!! 🌱 It’s been an incredible almost 7 years with Staffin…
View post → - 2026-02-04 · Betsy Robinson · Celebratory Announcement322 eng. (214 likes · 108 comments · 0 shares)
Honored to be recognized by TITAN 100 as a Georgia Titan 100 recipient! Even more thrilled to see friends recognized as well on the 2026 lis…
View post →
Summary
- Posting pace rose 33% vs the prior 12 months (3.6/wk → 4.8/wk).
- Typical-post engagement fell 18% (median 51 → 42).
- Celebratory Announcement posts earned 1.9× the company's typical post (13 posts).
- Median engagement of 42 sits in the top 45% of 87 tracked companies.