Ada

Report card vs prior 12 months

Baseline vs market

• Median engagement 31 — top 63% of 87 tracked companies · top 64% of Customer Support AI (n=11)
• Posts per week 4 — top 53% of 87 tracked companies · top 45% of Customer Support AI (n=11)
• Engagement per 1K followers 0.86 — top 82% of 84 tracked companies · top 82% of Customer Support AI (n=11)

What worked

• Hiring / Recruiting — smart avg 59.6 across 12 posts (1.9× typical)
• Event — smart avg 43.1 across 66 posts (1.4× typical)
• Product Update — smart avg 41.3 across 44 posts (1.3× typical)
• Customer Highlight — smart avg 38 across 30 posts (1.2× typical)
• Industry Insight — smart avg 27 across 40 posts (0.9× typical)

Best format: Video (smart avg 52.6, 41 posts). Best day: Tuesday. Best time block: 12pm–3pm UTC. Floors: 11+ posts per category, 11+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2026-01-29 · Company page · Hiring / Recruiting355 eng. (327 likes · 28 comments · 0 shares)

  We’re excited to welcome Monica Jain as our new VP of Partnerships. “What drew me to Ada is the rare combination of bold vision and real-wor…

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• 2026-05-25 · Company page · Hiring / Recruiting290 eng. (259 likes · 31 comments · 0 shares)

  We're thrilled to welcome Jean-Philippe Leblanc as Ada's new Senior Vice President of Engineering. JP joined because "Ada has something rare…

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• 2026-03-31 · Company page · Celebratory Announcement196 eng. (146 likes · 3 comments · 47 shares)

  One billion conversations. Since the beginning of Ada, we've set out to make great customer service for everyone by empowering the teams who…

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Summary

• Posting pace held steady vs the prior 12 months (4/wk).
• Hiring / Recruiting posts earned 1.9× the company's typical post (12 posts).
• Median engagement of 31 sits in the top 63% of 87 tracked companies.