Zilliz

Report card vs prior 12 months

Baseline vs market

• Median engagement 4 — top 100% of 87 tracked companies · top 100% of AI Infrastructure (n=7)
• Posts per week 3.2 — top 63% of 87 tracked companies · top 71% of AI Infrastructure (n=7)
• Engagement per 1K followers 0.37 — top 92% of 84 tracked companies · top 86% of AI Infrastructure (n=7)

What worked

• Customer Highlight — smart avg 10.2 across 9 posts (2.5× typical)
• Event — smart avg 8.6 across 36 posts (2.2× typical)
• Industry Insight — smart avg 7 across 35 posts (1.8× typical)
• Product Update — smart avg 5.7 across 68 posts (1.4× typical)

Best format: Video (smart avg 8.7, 12 posts). Best day: Friday. Best time block: 3pm–6pm UTC. Floors: 9+ posts per category, 9+ per timing bucket.

Who carried it

• 1. Anya Sage · Owner — 118 engagement over 49 posts (32% of team engagement)
• 2. Andrew Nolasco · GTM — 114 engagement over 10 posts (31% of team engagement)
• 3. Charles Xie · CEO — 58 engagement over 1 posts (16% of team engagement)

Top posts

• 2026-05-11 · Company page · Product Update445 eng. (318 likes · 118 comments · 9 shares)

  We’re introducing the Public Preview of Zilliz Vector Lakebase, a major upgrade to Zilliz Cloud. With this release, 𝗭𝗶𝗹𝗹𝗶𝘇 𝗖𝗹𝗼𝘂𝗱 …

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• 2026-03-19 · Charles Xie · Hiring / Recruiting58 eng. (53 likes · 2 comments · 3 shares)

  Zilliz is experiencing rapid growth, and we are hiring exceptional talent to build on this momentum 🚀…

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• 2026-06-02 · Andrew Nolasco · Personal Story49 eng. (45 likes · 4 comments · 0 shares)

  I’m happy to share that I’m starting a new position as SDR at Herald!…

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Summary

• Posting pace rose 78% vs the prior 12 months (1.8/wk → 3.2/wk).
• Typical-post engagement rose 33% (median 3 → 4).
• Customer Highlight posts earned 2.5× the company's typical post (9 posts).
• Median engagement of 4 sits in the top 100% of 87 tracked companies.