XP Health

Report card vs prior 12 months

Baseline vs market

• Median engagement 38 — top 49% of 87 tracked companies
• Posts per week 0.8 — top 91% of 87 tracked companies
• Engagement per 1K followers 14.29 — top 23% of 84 tracked companies

Industry percentile withheld: only 1 tracked Healthcare Tech companies (needs 4+).

What worked

• Celebratory Announcement — smart avg 86.2 across 8 posts (2.3× typical)
• Event — smart avg 48.5 across 10 posts (1.3× typical)

Best format: Image (smart avg 62.8, 32 posts). Best day: Wednesday. Best time block: 6pm–9pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Antonio Moraes · CEO & Co-Founder — 1.6K engagement over 12 posts (100% of team engagement)

Top-person dependency: 100% of team engagement rides on one poster.

Top posts

• 2025-12-10 · Antonio Moraes · Celebratory Announcement446 eng. (344 likes · 91 comments · 11 shares)

  I'm quite emotional today... after years of dreaming and preparing for this, XP Health has achieved the B-Corp status! This is one of the hi…

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• 2025-09-19 · Antonio Moraes · Celebratory Announcement242 eng. (191 likes · 25 comments · 26 shares)

  WOW... Feeling grateful today: XP Health was named one of TIME’s World’s Top HealthTech Companies of 2025. This recognition isn’t just about…

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• 2025-09-25 · Antonio Moraes · Celebratory Announcement201 eng. (180 likes · 15 comments · 6 shares)

  Big news for XP Health: we just made the Inc. 5000 list of fastest-growing companies in America. 🚀 In the San Francisco Bay Area, we ranked…

  View post →

Summary

• Posting pace fell 58% vs the prior 12 months (1.9/wk → 0.8/wk).
• Typical-post engagement rose 43% (median 26.5 → 38).
• Celebratory Announcement posts earned 2.3× the company's typical post (8 posts).
• Antonio Moraes drove 100% of team engagement — a single-poster dependency worth watching.
• Median engagement of 38 sits in the top 49% of 87 tracked companies.