Workmate Labs

Report card vs prior 12 months

Baseline vs market

• Median engagement 23 — top 93% of 30 tracked companies · top 100% of Sales & Marketing Tech (n=6)
• Posts per week 0.9 — top 50% of 30 tracked companies · top 17% of Sales & Marketing Tech (n=6)
• Engagement per 1K followers 31.39 — top 34% of 29 tracked companies · top 60% of Sales & Marketing Tech (n=5)

What worked

• Product Update — smart avg 33 across 17 posts (1.4× typical)
• Industry Insight — smart avg 28.7 across 8 posts (1.2× typical)

Best format: Video (smart avg 34.6, 17 posts). Best day: Friday. Best time block: 6pm–9pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Will Ruben · Founder and CEO — 60 engagement over 3 posts (100% of team engagement)

Top-person dependency: 100% of team engagement rides on one poster.

Top posts

• 2026-02-17 · Company page · Personal Story168 eng. (140 likes · 27 comments · 1 shares)

  Bittersweet update: last week marked the end of my time at Navan, a two-year run that included 2 different roles and many great times. I'm g…

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• 2026-03-18 · Company page · Product Update130 eng. (78 likes · 38 comments · 14 shares)

  We're launching Workmate for Business. One AI scheduling assistant for your entire team. Unlimited meetings, unlimited seats, unlimited acce…

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• 2025-11-21 · Company page · Hiring / Recruiting98 eng. (84 likes · 12 comments · 2 shares)

  Super excited to share that I’ve joined Workmate to lead Product and Engineering! I’ve been incredibly impressed with what Will Ruben and th…

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Summary

• Product Update posts earned 1.4× the company's typical post (17 posts).
• Will Ruben drove 100% of team engagement — a single-poster dependency worth watching.
• Median engagement of 23 sits in the top 93% of 30 tracked companies.