Benchmark DashboardWorkmate Labs
Sales & Marketing Tech · 1.1K followers · LinkedIn benchmark, all time (original)
Momentum — all time
Posts
85
Posts/wk
0.7
Avg engagement
35.8
smart avg / post
Momentum
not enough posts
2nd half of window vs 1st
Engagement trend
Posting volume (bars) vs average engagement per post (line) — team only, original posts
Momentum over time
Change in average engagement per post vs the previous month — green gaining, red losing
Category mix
Cadence
Average engagement by day posted (Pacific time)
Team contribution
Team data through 2026-04-23 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.
What drives engagement
Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.
By category
By format
Best day: Wednesday. Best time block: 9pm–12am UTC. Timing detail is in the Cadence chart above.
Best performing posts
- 2025-02-27 · Will Ruben · Hiring / Recruiting742 eng. (625 likes · 101 comments · 16 shares)
I’m excited to share that I started a company called Workmate. We’ve assembled an amazing founding team to build the Executive Assistant you…
View post → - 2026-02-23 · Will Ruben · Personal Story238 eng. (183 likes · 49 comments · 6 shares)
My daughter has a new, special bedtime routine. Instead of reading a book, we ask ChatGPT to write her a personalized story. Her name is Log…
View post → - 2025-06-03 · Will Ruben · Event200 eng. (188 likes · 10 comments · 2 shares)
Excited for Workmate Labs to move into our own office today, just in time for NY TECH WEEK by a16z. We're hosting a breakfast event on Thurs…
View post → - 2026-03-16 · Will Ruben · Hiring / Recruiting164 eng. (153 likes · 7 comments · 4 shares)
After almost two years of building together, finally met Ege in person this weekend. One of our earliest engineers, and this was the first t…
View post → - 2024-06-27 · Will Ruben · Event109 eng. (102 likes · 7 comments · 0 shares)
Was excited to be speaking on the founder panel at Google’s AI Startup Trailblazers event in NYC today. Appreciative of our budding partners…
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Worst performing posts — settled posts only (published ≥7 days before the data edge)
- 2026-03-18 · Will Ruben · Product Update0 eng. (0 likes · 0 comments · 0 shares)
We're launching Workmate for Business. One AI scheduling assistant for your entire team. Unlimited meetings, unlimited seats, unlimited acce…
View post → - 2026-01-07 · Will Ruben · Product Update5 eng. (5 likes · 0 comments · 0 shares)
Sometimes it's best to keep things simple. You don't need to be an AI expert to use our product - it only takes a minute to save yourself ho…
View post → - 2025-12-22 · Will Ruben · Industry Insight6 eng. (5 likes · 0 comments · 1 shares)
AI communicates through style — not just substance. Before AI does any work for you, its tone already tells you what kind of experience you’…
View post → - 2025-12-30 · Will Ruben · Personal Story6 eng. (6 likes · 0 comments · 0 shares)
We started over more than once last year. What’s something you’re still fixing that actually needs to be rebuilt?
View post → - 2026-01-13 · Will Ruben · Industry Insight8 eng. (8 likes · 0 comments · 0 shares)
AI adoption isn't just about trust. It's about asking people to give up years of muscle memory. People have been scheduling and writing thei…
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