Benchmark DashboardWorkmate Labs
Sales & Marketing Tech · 1.1K followers · LinkedIn benchmark, last 12 months (original)
Momentum vs prior 12 months
Posts
81
+2600%Posts/wk
1.6
+1500%Avg engagement
30.5
smart avg / post
-91%Momentum
-45%
2nd half of window vs 1st
Engagement trend
Posting volume (bars) vs average engagement per post (line) — team only, original posts
Momentum over time
Change in average engagement per post vs the previous month — green gaining, red losing
Category mix
Cadence
Average engagement by day posted (Pacific time)
Team contribution
Team data through 2026-04-23 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.
What drives engagement
Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.
By category
By format
Best day: Wednesday. Best time block: 9pm–12am UTC. Timing detail is in the Cadence chart above.
Best performing posts
- 2026-02-23 · Will Ruben · Personal Story238 eng. (183 likes · 49 comments · 6 shares)
My daughter has a new, special bedtime routine. Instead of reading a book, we ask ChatGPT to write her a personalized story. Her name is Log…
View post → - 2026-03-16 · Will Ruben · Hiring / Recruiting164 eng. (153 likes · 7 comments · 4 shares)
After almost two years of building together, finally met Ege in person this weekend. One of our earliest engineers, and this was the first t…
View post → - 2025-11-28 · Will Ruben · Hiring / Recruiting96 eng. (88 likes · 5 comments · 3 shares)
This Thanksgiving, I’m grateful for this Workmate NYC team! Here, we’re celebrating Ege’s move to the US with some BBQ. Everyone else in thi…
View post → - 2026-03-16 · Will Ruben · Company Update84 eng. (63 likes · 19 comments · 2 shares)
Spot the Conflict. Ege helped drive our latest product update. Nearly two years ago, he was working with us remotely from Turkey. Now he's h…
View post → - 2025-11-06 · Will Ruben · Personal Story82 eng. (75 likes · 4 comments · 3 shares)
8 months ago, I set out to solve a problem that I couldn’t fix for myself until I was important enough to have an Executive Assistant. Befor…
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Worst performing posts — settled posts only (published ≥7 days before the data edge)
- 2026-03-18 · Will Ruben · Product Update0 eng. (0 likes · 0 comments · 0 shares)
We're launching Workmate for Business. One AI scheduling assistant for your entire team. Unlimited meetings, unlimited seats, unlimited acce…
View post → - 2026-01-07 · Will Ruben · Product Update5 eng. (5 likes · 0 comments · 0 shares)
Sometimes it's best to keep things simple. You don't need to be an AI expert to use our product - it only takes a minute to save yourself ho…
View post → - 2025-12-22 · Will Ruben · Industry Insight6 eng. (5 likes · 0 comments · 1 shares)
AI communicates through style — not just substance. Before AI does any work for you, its tone already tells you what kind of experience you’…
View post → - 2025-12-30 · Will Ruben · Personal Story6 eng. (6 likes · 0 comments · 0 shares)
We started over more than once last year. What’s something you’re still fixing that actually needs to be rebuilt?
View post → - 2026-01-13 · Will Ruben · Industry Insight8 eng. (8 likes · 0 comments · 0 shares)
AI adoption isn't just about trust. It's about asking people to give up years of muscle memory. People have been scheduling and writing thei…
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