Weave
Dev Tools & Infrastructure · 5.0K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
102
+168%Posts/wk
2
+186%Median eng.
61
-33%Smart avg
85.4
-54%Total eng.
9.7K
+32%Baseline vs market
- Median engagement 61 — top 32% of 87 tracked companies · top 45% of Dev Tools & Infrastructure (n=11)
- Posts per week 2 — top 77% of 87 tracked companies · top 73% of Dev Tools & Infrastructure (n=11)
- Engagement per 1K followers 19.19 — top 19% of 84 tracked companies · top 40% of Dev Tools & Infrastructure (n=10)
What worked
- Personal Story — smart avg 106 across 10 posts (1.7× typical)
- Product Update — smart avg 96.8 across 15 posts (1.6× typical)
- Hiring / Recruiting — smart avg 89.5 across 18 posts (1.5× typical)
- Industry Insight — smart avg 81.5 across 43 posts (1.3× typical)
Best format: Video (smart avg 109.7, 9 posts). Best day: Friday. Best time block: 6pm–9pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Adam Cohen · Co-founder — 4.7K engagement over 38 posts (52% of team engagement)
- 2. Andrew Churchill · Co-founder — 4.3K engagement over 39 posts (48% of team engagement)
Top posts
- 2026-03-12 · Andrew Churchill · Hiring / Recruiting1.1K eng. (362 likes · 684 comments · 9 shares)
We're hiring at Weave across Product, Design, ML, and AI engineering roles! $150K–$250K + equity! You are a good fit for Weave if you are a …
View post → - 2025-12-12 · Andrew Churchill · Industry Insight568 eng. (459 likes · 95 comments · 14 shares)
A startup with 7 engineers asked me if they should start estimating work using story points. I told them it's a waste of time for any team w…
View post → - 2026-02-16 · Adam Cohen · Product Update400 eng. (346 likes · 42 comments · 12 shares)
One year ago, we launched Weave on Y Combinator and got our first 10 paying customers. Hundreds of customers later, we're celebrating this w…
View post →
Summary
- Posting pace rose 186% vs the prior 12 months (0.7/wk → 2/wk).
- Typical-post engagement fell 33% (median 90.5 → 61).
- Personal Story posts earned 1.7× the company's typical post (10 posts).
- Adam Cohen drove 52% of team engagement.
- Median engagement of 61 sits in the top 32% of 87 tracked companies.