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Virio

Content & Social Media · 12.2K followers · LinkedIn benchmark, last 12 months (original)

data through 2026-08-27

Momentum vs prior 12 months

Posts

222

-38%

Posts/wk

4.3

-37%

Avg engagement

141.4

smart avg / post

-38%

Momentum

-88%

2nd half of window vs 1st

2025-09-30 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Momentum over time

Change in average engagement per post vs the previous month — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Team data through 2026-03-06 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.

Company page posts — counted in every number on this pageExclude

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (12+ posts per category, 12+ per format) — too few posts to trust the average.

By category

Hiring / Recruiting181.815 posts
Personal Story154.676 posts
Meme / Humor141.613 posts
Event135.721 posts
Industry Insight135.394 posts
Product Update156.21 post · low n
Customer Highlight155.52 posts · low n

By format

Image165.361 posts
Text Only159.793 posts
Video106.463 posts
Carousel150.23 posts · low n
Document148.82 posts · low n

Best day: Thursday. Best time block: 12pm–3pm UTC. Timing detail is in the Cadence chart above.

Best performing posts

  • 2025-10-03 · 🏄🏼‍♂️ Scott Leese · Industry Insight1.4K eng. (433 likes · 930 comments · 42 shares)

    I just spent a cross country flight reverse engineering how top B2B reps book meetings with C-level executives so you don't have to crack th…

    View post →
  • 2025-10-30 · 🏄🏼‍♂️ Scott Leese · Industry Insight936 eng. (767 likes · 141 comments · 28 shares)

    MEDDIC didn’t die in 2025, it just got exposed. Not because it stopped working. Because too many sellers stopped thinking. For years, sales …

    View post →
  • 2025-11-26 · 🏄🏼‍♂️ Scott Leese · Hiring / Recruiting885 eng. (409 likes · 462 comments · 14 shares)

    Who is hiring SDRs/BDRs right now? Who is hiring AEs right now? Who is hiring a VP of Sales right now? I’m thankful for the position I’m in …

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  • 2026-02-08 · 🏄🏼‍♂️ Scott Leese · Hiring / Recruiting813 eng. (628 likes · 173 comments · 12 shares)

    I'm hiring a VP of Sales for a client. And I'm not looking for your typical enterprise SaaS lifer who's "managed teams" and "hit quota" at s…

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  • 2025-11-14 · 🏄🏼‍♂️ Scott Leese · Personal Story641 eng. (482 likes · 140 comments · 19 shares)

    Nobody teaches you about equity at startups. That's by design. VCs and founders have information you don't. And they like it that way. Your …

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Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2026-01-07 · Aaron Janmohamed · Industry Insight8 eng. (5 likes · 3 comments · 0 shares)

    Seeing lots of expansion talk. “Go upmarket?” “Add another vertical?” It always feel out of sequence no? It's not a bad impulse or anything,…

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  • 2026-02-06 · Brandon Ray · Industry Insight8 eng. (8 likes · 0 comments · 0 shares)

    Never saw value in Times Square Billboards until the absolute avalanche of inbounds that poured in yesterday. I stand corrected.

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  • 2026-01-30 · Brandon Ray · Personal Story9 eng. (8 likes · 1 comments · 0 shares)

    Week 1 on the job and I'm already blown away by Jared Zelman. As someone who's cold emailed my whole career, his framework for how to get a …

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  • 2026-01-06 · Aaron Janmohamed · Industry Insight10 eng. (8 likes · 1 comments · 1 shares)

    AI convos aren’t going anywhere, but I think 2026 is when teams start getting back to fundamentals, like finally articulating a strong ICP. …

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  • 2026-02-14 · Brandon Ray · Hiring / Recruiting11 eng. (11 likes · 0 comments · 0 shares)

    Expanding our Founding CSM search to include both NYC and also now SF -- if anyone knows any high quality Enterprise CSMs looking to join th…

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