Virio
Content & Social Media · 11.8K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
317
+19%Posts/wk
6.1
+20%Median eng.
116
-25%Smart avg
157.9
-32%Total eng.
54.8K
-26%Baseline vs market
This company is excluded from ranked surfaces; percentiles are shown for reference only.
- Median engagement 116 — top 7% of 88 tracked companies
- Posts per week 6.1 — top 26% of 88 tracked companies
- Engagement per 1K followers 14.72 — top 22% of 85 tracked companies
Industry percentile withheld: only 2 tracked Content & Social Media companies (needs 4+).
What worked
- Hiring / Recruiting — smart avg 188.4 across 16 posts (1.6× typical)
- Personal Story — smart avg 167.3 across 109 posts (1.4× typical)
- Industry Insight — smart avg 161.4 across 132 posts (1.4× typical)
- Meme / Humor — smart avg 154 across 28 posts (1.3× typical)
- Event — smart avg 138.5 across 27 posts (1.2× typical)
Best format: Image (smart avg 191.4, 82 posts). Best day: Tuesday. Best time block: 12pm–3pm UTC. Floors: 16+ posts per category, 16+ per timing bucket.
Who carried it
- 1. 🏄🏼♂️ Scott Leese · CEO & Founder — 48.7K engagement over 272 posts (89% of team engagement)
- 2. Brandon Ray · GTM Excellence @ Othello.ai — 3.2K engagement over 17 posts (6% of team engagement)
- 3. Andrew Cai · Virio — 2.7K engagement over 17 posts (5% of team engagement)
Top-person dependency: 89% of team engagement rides on one poster.
Top posts
- 2025-09-15 · Brandon Ray · Personal Story1.5K eng. (1.1K likes · 401 comments · 16 shares)
"Sorry, but we're looking to hire someone younger." I spiraled. This is an actual thing a recruiter said to me awhile back I was interviewin…
View post → - 2025-10-03 · 🏄🏼♂️ Scott Leese · Industry Insight1.4K eng. (433 likes · 930 comments · 42 shares)
I just spent a cross country flight reverse engineering how top B2B reps book meetings with C-level executives so you don't have to crack th…
View post → - 2025-08-27 · 🏄🏼♂️ Scott Leese · Personal Story1.1K eng. (969 likes · 149 comments · 10 shares)
Just spoke with a CEO hunting for a VP Sales. Their non-negotiable requirement? 10+ years of leadership experience. I landed my first VP Sal…
View post →
Summary
- Posting pace rose 20% vs the prior 12 months (5.1/wk → 6.1/wk).
- Typical-post engagement fell 25% (median 154 → 116).
- Hiring / Recruiting posts earned 1.6× the company's typical post (16 posts).
- 🏄🏼♂️ Scott Leese drove 89% of team engagement — a single-poster dependency worth watching.
- Median engagement of 116 sits in the top 7% of 88 tracked companies.