Benchmark DashboardVirio
Content & Social Media · 12.2K followers · LinkedIn benchmark, last 12 months (original)
Momentum vs prior 12 months
Posts
219
-39%Posts/wk
4.2
-38%Avg engagement
143.2
smart avg / post
-37%Momentum
not enough posts
2nd half of window vs 1st
Engagement trend
Posting volume (bars) vs average engagement per post (line) — team only, original posts
Momentum over time
Change in average engagement per post vs the previous month — green gaining, red losing
Category mix
Cadence
Average engagement by day posted (Pacific time)
Team contribution
Team data through 2026-03-06 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.
What drives engagement
Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (11+ posts per category, 11+ per format) — too few posts to trust the average.
By category
By format
Best day: Thursday. Best time block: 12pm–3pm UTC. Timing detail is in the Cadence chart above.
Best performing posts
- 2025-10-03 · 🏄🏼♂️ Scott Leese · Industry Insight1.4K eng. (433 likes · 930 comments · 42 shares)
I just spent a cross country flight reverse engineering how top B2B reps book meetings with C-level executives so you don't have to crack th…
View post → - 2025-10-30 · 🏄🏼♂️ Scott Leese · Industry Insight936 eng. (767 likes · 141 comments · 28 shares)
MEDDIC didn’t die in 2025, it just got exposed. Not because it stopped working. Because too many sellers stopped thinking. For years, sales …
View post → - 2025-11-26 · 🏄🏼♂️ Scott Leese · Hiring / Recruiting885 eng. (409 likes · 462 comments · 14 shares)
Who is hiring SDRs/BDRs right now? Who is hiring AEs right now? Who is hiring a VP of Sales right now? I’m thankful for the position I’m in …
View post → - 2026-02-08 · 🏄🏼♂️ Scott Leese · Hiring / Recruiting813 eng. (628 likes · 173 comments · 12 shares)
I'm hiring a VP of Sales for a client. And I'm not looking for your typical enterprise SaaS lifer who's "managed teams" and "hit quota" at s…
View post → - 2025-11-14 · 🏄🏼♂️ Scott Leese · Personal Story641 eng. (482 likes · 140 comments · 19 shares)
Nobody teaches you about equity at startups. That's by design. VCs and founders have information you don't. And they like it that way. Your …
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Worst performing posts — settled posts only (published ≥7 days before the data edge)
- 2026-01-07 · Aaron Janmohamed · Industry Insight8 eng. (5 likes · 3 comments · 0 shares)
Seeing lots of expansion talk. “Go upmarket?” “Add another vertical?” It always feel out of sequence no? It's not a bad impulse or anything,…
View post → - 2026-02-06 · Brandon Ray · Industry Insight8 eng. (8 likes · 0 comments · 0 shares)
Never saw value in Times Square Billboards until the absolute avalanche of inbounds that poured in yesterday. I stand corrected.
View post → - 2026-01-30 · Brandon Ray · Personal Story9 eng. (8 likes · 1 comments · 0 shares)
Week 1 on the job and I'm already blown away by Jared Zelman. As someone who's cold emailed my whole career, his framework for how to get a …
View post → - 2026-01-06 · Aaron Janmohamed · Industry Insight10 eng. (8 likes · 1 comments · 1 shares)
AI convos aren’t going anywhere, but I think 2026 is when teams start getting back to fundamentals, like finally articulating a strong ICP. …
View post → - 2026-02-14 · Brandon Ray · Hiring / Recruiting11 eng. (11 likes · 0 comments · 0 shares)
Expanding our Founding CSM search to include both NYC and also now SF -- if anyone knows any high quality Enterprise CSMs looking to join th…
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