UserTesting

Sales & Marketing Tech

Compare to a competitorData to Oct 6

Vs research baseline

Below baseline median

In their industry

Bottom half in Sales & Marketing Tech

Posting cadence

several times a week

Ranked

On the leaderboard

Sign in for the numbers

What works for them

by post type, vs their own typical post

1. Product announcement↑
2. Event announcement→
3. Industry thought leadership↓

What they post

share of posts by type

Industry thought leadership61%

Event announcement29%

Product announcement8%

After-event highlight3%