Unify
Sales & Marketing Tech · 24.0K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
450
+196%Posts/wk
8.6
+197%Median eng.
56.5
+79%Smart avg
78.4
+73%Total eng.
40.4K
+437%Baseline vs market
- Median engagement 56.5 — top 36% of 87 tracked companies · top 47% of Sales & Marketing Tech (n=15)
- Posts per week 8.6 — top 13% of 87 tracked companies · top 7% of Sales & Marketing Tech (n=15)
- Engagement per 1K followers 3.74 — top 52% of 84 tracked companies · top 79% of Sales & Marketing Tech (n=14)
What worked
- Hiring / Recruiting — smart avg 118.3 across 67 posts (2.1× typical)
- Company Update — smart avg 108.9 across 51 posts (1.9× typical)
- Celebratory Announcement — smart avg 92.2 across 43 posts (1.6× typical)
- Customer Highlight — smart avg 77.9 across 69 posts (1.4× typical)
- Industry Insight — smart avg 72.4 across 72 posts (1.3× typical)
Best format: Text only (smart avg 94, 48 posts). Best day: Wednesday. Best time block: 3pm–6pm UTC. Floors: 23+ posts per category, 23+ per timing bucket.
Who carried it
- 1. Austin Hughes · CEO @ Unify, the System of Action for Revenue — 19.4K engagement over 92 posts (65% of team engagement)
- 2. Adrian Alfieri · Founder & CEO at Verbatim | Case studies that close deals — 8.5K engagement over 90 posts (29% of team engagement)
- 3. Adara Parker · Growth & Creative Content at Unify — 1.8K engagement over 47 posts (6% of team engagement)
Top posts
- 2026-02-12 · Austin Hughes · Customer Highlight1.7K eng. (1.6K likes · 51 comments · 4 shares)
On Tuesday night, Connor and I had the opportunity to pitch Unify to Jensen Huang at NVIDIA HQ. One of the most special parts of Silicon Val…
View post → - 2026-02-04 · Austin Hughes · Company Update1.6K eng. (1.5K likes · 117 comments · 25 shares)
I told our growth team they couldn’t spend $100k on a Super Bowl commercial. Instead, they got Unify on ESPN's First Take with Stephen A Smi…
View post → - 2025-10-20 · Austin Hughes · Event688 eng. (636 likes · 52 comments · 0 shares)
Last Thursday, Tarun and Owen almost got kicked out of Dreamforce for running one of the most brilliant conference plays I’ve ever heard of.…
View post →
Summary
- Posting pace rose 197% vs the prior 12 months (2.9/wk → 8.6/wk).
- Typical-post engagement rose 79% (median 31.5 → 56.5).
- Hiring / Recruiting posts earned 2.1× the company's typical post (67 posts).
- Austin Hughes drove 65% of team engagement.
- Median engagement of 56.5 sits in the top 36% of 87 tracked companies.