Truss

Report card vs prior 12 months

Baseline vs market

• Median engagement 41 — top 83% of 30 tracked companies · top 100% of Tax & Accounting (n=5)
• Posts per week 0.7 — top 57% of 30 tracked companies · top 60% of Tax & Accounting (n=5)
• Engagement per 1K followers 18.15 — top 48% of 29 tracked companies · top 60% of Tax & Accounting (n=5)

What worked

• Industry Insight — smart avg 69.4 across 11 posts (1.7× typical)

Best format: Image (smart avg 76.5, 17 posts). Best day: Thursday. Best time block: 6pm–9pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Zach Mansell · Vice President of Sales — 1.2K engagement over 17 posts (60% of team engagement)
• 2. Woody Lello · CEO & Co-Founder — 799 engagement over 10 posts (40% of team engagement)

Top posts

• 2025-09-09 · Zach Mansell · Event384 eng. (333 likes · 31 comments · 20 shares)

  Very much looking forward to hosting an incredible group of technology leaders over the next few days at our 2025 Executive Roundtable. This…

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• 2026-02-02 · Woody Lello · Industry Insight300 eng. (257 likes · 27 comments · 16 shares)

  It was a busy week in circular fashion! 😮💨 Here's a recap of the main news: After five years of not being organized, the H&M Design Award …

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• 2025-08-27 · Zach Mansell · Personal Story231 eng. (161 likes · 67 comments · 3 shares)

  I’m excited to share that I’ve joined Truss as Director of Strategic Partnerships! In this role, I’ll be focused on building and executing s…

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Summary

• Posting pace rose 40% vs the prior 12 months (0.5/wk → 0.7/wk).
• Typical-post engagement fell 27% (median 56 → 41).
• Industry Insight posts earned 1.7× the company's typical post (11 posts).
• Zach Mansell drove 60% of team engagement.
• Median engagement of 41 sits in the top 83% of 30 tracked companies.