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Truss

Tax & Accounting · 4.7K followers · LinkedIn benchmark, last 12 months (reposts)

data ends 2026-05-05

Momentum vs prior 12 months

Posts

29

+4%

Posts/wk

0.6

+20%

Avg engagement

59.4

smart avg / post

-34%

Momentum

-65%

2nd half of window vs 1st

2025-09-30 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Momentum over time

Change in average engagement per post vs the previous month — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Team data through 2026-05-01 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.

Company page posts — counted in every number on this pageExclude

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.

By category

Industry Insight62.610 posts
Event68.84 posts · low n
Product Update62.23 posts · low n
Celebratory Announcement60.64 posts · low n
Company Update60.52 posts · low n
Personal Story59.91 post · low n
Customer Highlight56.65 posts · low n

By format

Image57.913 posts
Text Only57.512 posts
Document66.31 post · low n
Carousel65.81 post · low n
Video60.42 posts · low n

Best day: Friday. Best time block: 6pm–9pm UTC. Timing detail is in the Cadence chart above.

Best performing posts

  • 2026-02-02 · Woody Lello · Industry Insight300 eng. (257 likes · 27 comments · 16 shares)

    It was a busy week in circular fashion! 😮💨 Here's a recap of the main news: After five years of not being organized, the H&M Design Award …

    View post →
  • 2026-03-04 · Company page · Event189 eng. (171 likes · 5 comments · 13 shares)

    Kicking off this year's AICPA and CPA.com 2026 Startup Accelerator program. The advisory board members will work closely with each startup i…

    View post →
  • 2026-03-03 · Company page · Event151 eng. (100 likes · 26 comments · 25 shares)

    We're excited to announce the participants of the AICPA and CPA.com 2026 Startup Accelerator program. These five early-stage companies are h…

    View post →
  • 2026-03-05 · Company page · Celebratory Announcement141 eng. (118 likes · 19 comments · 4 shares)

    I’m excited to share that Truss has been selected for the 2026 AICPA /CPA.com Startup Accelerator. 🎉 I’ve had the honor and pleasure of bui…

    View post →
  • 2026-03-12 · Woody Lello · Industry Insight135 eng. (115 likes · 11 comments · 9 shares)

    As a solo entrepreneur, working alone gets boring from time to time. Which is why it was exciting to work on the first collaborative article…

    View post →

Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2026-04-17 · Zach Mansell · Customer Highlight5 eng. (4 likes · 0 comments · 1 shares)

    Usually, it’s the vendor sending the gift package to the customer. So receiving this from one of the firms we serve was a true honor. It mea…

    View post →
  • 2026-04-23 · Zach Mansell · Industry Insight9 eng. (7 likes · 0 comments · 2 shares)

    What's top of mind for you as a #CPA firm leader? Here's a chance to weigh in on your priorities and challenges. Your input provides vital i…

    View post →
  • 2026-02-12 · Zach Mansell · Industry Insight18 eng. (16 likes · 1 comments · 1 shares)

    The CPA profession is evolving—are we ready? The Profession Ready Initiative is a research-backed effort to identify early-career skills gap…

    View post →
  • 2026-03-31 · Company page · Celebratory Announcement19 eng. (16 likes · 0 comments · 3 shares)

    Big congratulations to the Truss team on being selected for the 2026 AICPA/CPA.com Startup Accelerator! 🎉 We’re proud to partner with organ…

    View post →
  • 2026-04-09 · Company page · Industry Insight20 eng. (16 likes · 0 comments · 4 shares)

    Filers in the $200K–$500K AGI range with partnership and S-Corp income grew 11% over the past three years 🚀 — the fastest-growing segment i…

    View post →

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