Truss
Tax & Accounting · 4.7K followers · LinkedIn benchmark, last 12 months (reposts)
Momentum vs prior 12 months
Posts
29
+4%Posts/wk
0.6
+20%Avg engagement
59.4
smart avg / post
-34%Momentum
-65%
2nd half of window vs 1st
Engagement trend
Posting volume (bars) vs average engagement per post (line) — page + team, original posts
Momentum over time
Change in average engagement per post vs the previous month — green gaining, red losing
Category mix
Cadence
Average engagement by day posted (Pacific time)
Team contribution
Team data through 2026-05-01 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.
What drives engagement
Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.
By category
By format
Best day: Friday. Best time block: 6pm–9pm UTC. Timing detail is in the Cadence chart above.
Best performing posts
- 2026-02-02 · Woody Lello · Industry Insight300 eng. (257 likes · 27 comments · 16 shares)
It was a busy week in circular fashion! 😮💨 Here's a recap of the main news: After five years of not being organized, the H&M Design Award …
View post → - 2026-03-04 · Company page · Event189 eng. (171 likes · 5 comments · 13 shares)
Kicking off this year's AICPA and CPA.com 2026 Startup Accelerator program. The advisory board members will work closely with each startup i…
View post → - 2026-03-03 · Company page · Event151 eng. (100 likes · 26 comments · 25 shares)
We're excited to announce the participants of the AICPA and CPA.com 2026 Startup Accelerator program. These five early-stage companies are h…
View post → - 2026-03-05 · Company page · Celebratory Announcement141 eng. (118 likes · 19 comments · 4 shares)
I’m excited to share that Truss has been selected for the 2026 AICPA /CPA.com Startup Accelerator. 🎉 I’ve had the honor and pleasure of bui…
View post → - 2026-03-12 · Woody Lello · Industry Insight135 eng. (115 likes · 11 comments · 9 shares)
As a solo entrepreneur, working alone gets boring from time to time. Which is why it was exciting to work on the first collaborative article…
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Worst performing posts — settled posts only (published ≥7 days before the data edge)
- 2026-04-17 · Zach Mansell · Customer Highlight5 eng. (4 likes · 0 comments · 1 shares)
Usually, it’s the vendor sending the gift package to the customer. So receiving this from one of the firms we serve was a true honor. It mea…
View post → - 2026-04-23 · Zach Mansell · Industry Insight9 eng. (7 likes · 0 comments · 2 shares)
What's top of mind for you as a #CPA firm leader? Here's a chance to weigh in on your priorities and challenges. Your input provides vital i…
View post → - 2026-02-12 · Zach Mansell · Industry Insight18 eng. (16 likes · 1 comments · 1 shares)
The CPA profession is evolving—are we ready? The Profession Ready Initiative is a research-backed effort to identify early-career skills gap…
View post → - 2026-03-31 · Company page · Celebratory Announcement19 eng. (16 likes · 0 comments · 3 shares)
Big congratulations to the Truss team on being selected for the 2026 AICPA/CPA.com Startup Accelerator! 🎉 We’re proud to partner with organ…
View post → - 2026-04-09 · Company page · Industry Insight20 eng. (16 likes · 0 comments · 4 shares)
Filers in the $200K–$500K AGI range with partnership and S-Corp income grew 11% over the past three years 🚀 — the fastest-growing segment i…
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