Tandem

Report card vs prior 12 months

Baseline vs market

• Median engagement 37 — top 51% of 87 tracked companies · top 75% of Other B2B SaaS (n=8)
• Posts per week 0.4 — top 97% of 87 tracked companies · top 100% of Other B2B SaaS (n=8)
• Engagement per 1K followers 14.21 — top 24% of 84 tracked companies · top 57% of Other B2B SaaS (n=7)

What worked

No category clears the 8-post floor in this window.

Best format: Text only (smart avg 50.9, 12 posts). Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Daniel Broderick · Commercial Real Estate Executive | Board Member | Investor | Advisor — 188 engagement over 3 posts (56% of team engagement)
• 2. Andrew Genova, SIOR, MPS · Strategic Real Estate Advisor to Executives, Boards & Institutions | Managing Director | Portfolio Strategy, Risk Diagnostics & Complex Transactions | Retired Administrative Chief (Fire Rescue) — 149 engagement over 4 posts (44% of team engagement)

Top posts

• 2026-07-21 · Company page · Company Update251 eng. (235 likes · 12 comments · 4 shares)

  Big moment for GrailPay, and we aren't talking about their $10.5M Series A... The team just moved into their new home. Right in the heart of…

  View post →
• 2026-07-22 · Company page · Celebratory Announcement152 eng. (141 likes · 7 comments · 4 shares)

  Congrats to Sami Akkawi and the Petra Labs team on the $5.2 million seed round! The team is crushing it and growing insanely fast. They rece…

  View post →
• 2025-12-16 · Daniel Broderick · Personal Story106 eng. (103 likes · 3 comments · 0 shares)

  2025: Adventures in Commercial Real Estate Recently, presenting to my daughter's 5th-grade class about my work, I was reminded of the many r…

  View post →

Summary

• Posting pace fell 33% vs the prior 12 months (0.6/wk → 0.4/wk).
• Typical-post engagement rose 131% (median 16 → 37).
• Daniel Broderick drove 56% of team engagement.
• Median engagement of 37 sits in the top 51% of 87 tracked companies.