Supabase
Dev Tools & Infrastructure · 111.2K followers · LinkedIn benchmark, last 12 months (reposts)
Report card vs prior 12 months
Posts
105
+33%Posts/wk
2
+33%Median eng.
177
+28%Smart avg
283.5
+18%Total eng.
42.1K
+70%Baseline vs market
- Median engagement 177 — top 13% of 30 tracked companies · top 25% of Dev Tools & Infrastructure (n=4)
- Posts per week 2 — top 23% of 30 tracked companies · top 25% of Dev Tools & Infrastructure (n=4)
- Engagement per 1K followers 3.61 — top 76% of 29 tracked companies · top 75% of Dev Tools & Infrastructure (n=4)
What worked
- Industry Insight — smart avg 605.8 across 10 posts (3.4× typical)
- Celebratory Announcement — smart avg 528.7 across 12 posts (3× typical)
- Product Update — smart avg 360.4 across 13 posts (2× typical)
- Personal Story — smart avg 318 across 13 posts (1.8× typical)
- Hiring / Recruiting — smart avg 285.8 across 23 posts (1.6× typical)
Best format: Video (smart avg 383.9, 16 posts). Best day: Monday. Best time block: 12am–3am UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Paul Copplestone · CEO — 23.7K engagement over 30 posts (56% of team engagement)
- 2. Ant Wilson · CTO — 12.5K engagement over 45 posts (30% of team engagement)
- 3. Rory Wilding · COO — 5.2K engagement over 24 posts (12% of team engagement)
Top posts
- 2025-10-21 · Paul Copplestone · Industry Insight9.1K eng. (8.4K likes · 409 comments · 293 shares)
Ah yes, the great AWS us-east-1 outage. Half the internet’s on fire, engineers haven’t slept in 18 hours, and every self-styled “resilience …
View post → - 2025-10-23 · Ant Wilson · Celebratory Announcement5.2K eng. (4.5K likes · 487 comments · 279 shares)
🔥Today we’re excited to announce new funding for LangChain (at a $1.25B valuation) to allow us to build the platform for agent engineering.…
View post → - 2025-11-06 · Paul Copplestone · Industry Insight2.3K eng. (2.1K likes · 98 comments · 71 shares)
I made an AI playbook to help new founders reach PMF faster, with input from Patrick Collison, Immad Akhund, and Paul Copplestone.…
View post →
Summary
- Posting pace rose 33% vs the prior 12 months (1.5/wk → 2/wk).
- Typical-post engagement rose 28% (median 138 → 177).
- Industry Insight posts earned 3.4× the company's typical post (10 posts).
- Paul Copplestone drove 56% of team engagement.
- Median engagement of 177 sits in the top 13% of 30 tracked companies.