Benchmark

Strella

Sales & Marketing Tech
Vs research baseline
Below baseline median
In their industry
Bottom quarter in Sales & Marketing Tech
Posting cadence
several times a week
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What works for them

by post type, vs their own typical post
  1. 1. Event announcement↑
  2. 2. Customer highlight↑
  3. 3. Industry thought leadership↓

What they post

share of posts by type
Industry thought leadership48%
Event announcement22%
Customer highlight19%
Company announcement7%
Product announcement4%