Spur
Sales & Marketing Tech · 9.8K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
213
+238%Posts/wk
4.1
+242%Median eng.
43
+72%Smart avg
67.9
-5%Total eng.
15.4K
+128%Baseline vs market
- Median engagement 43 — top 44% of 87 tracked companies · top 53% of Sales & Marketing Tech (n=15)
- Posts per week 4.1 — top 51% of 87 tracked companies · top 40% of Sales & Marketing Tech (n=15)
- Engagement per 1K followers 7.35 — top 36% of 84 tracked companies · top 50% of Sales & Marketing Tech (n=14)
What worked
- Company Update — smart avg 95.1 across 15 posts (2.2× typical)
- Personal Story — smart avg 90.5 across 14 posts (2.1× typical)
- Hiring / Recruiting — smart avg 73.3 across 33 posts (1.7× typical)
- Event — smart avg 64.6 across 53 posts (1.5× typical)
- Customer Highlight — smart avg 61.4 across 30 posts (1.4× typical)
Best format: Carousel (smart avg 97.1, 17 posts). Best day: Wednesday. Best time block: 9pm–12am UTC. Floors: 11+ posts per category, 11+ per timing bucket.
Who carried it
- 1. Sneha Sivakumar · CEO @ Spur | Helping brands deliver bug free shopping experiences ✨ — 9.9K engagement over 98 posts (79% of team engagement)
- 2. Anushka Nijhawan · Helping brands deliver bug free shopping experiences ✨ — 999 engagement over 15 posts (8% of team engagement)
- 3. Lakshmi Narasimhan Mukkur Raghavan · Customer Success & Solutions @ Spur (YC S24) 🤖 Embracing curiosity, exploring possibilities 💡 — 670 engagement over 23 posts (5% of team engagement)
Top-person dependency: 79% of team engagement rides on one poster.
Top posts
- 2025-09-04 · Sneha Sivakumar · Hiring / Recruiting459 eng. (398 likes · 40 comments · 21 shares)
I'm hiring for possibly the coolest job ever. Are you... Opinionated about how software is crafted and what good UX is? Someone who is excit…
View post → - 2025-09-01 · Sneha Sivakumar · Company Update410 eng. (386 likes · 17 comments · 7 shares)
The early-days energy usually fades as companies grow—we are making sure ours won't We’ve got a no-shoes policy (complete with custom Spur s…
View post → - 2025-08-05 · Sneha Sivakumar · Celebratory Announcement384 eng. (371 likes · 8 comments · 5 shares)
August 🚀 Huge congrats on the launch + fundraise! The entire Spur team and I are so proud of this day for you What a milestone. I've known …
View post →
Summary
- Posting pace rose 242% vs the prior 12 months (1.2/wk → 4.1/wk).
- Typical-post engagement rose 72% (median 25 → 43).
- Company Update posts earned 2.2× the company's typical post (15 posts).
- Sneha Sivakumar drove 79% of team engagement — a single-poster dependency worth watching.
- Median engagement of 43 sits in the top 44% of 87 tracked companies.