Soraban

Report card vs prior 12 months

Baseline vs market

• Median engagement 14 — top 90% of 87 tracked companies · top 75% of Tax & Accounting (n=8)
• Posts per week 1 — top 87% of 87 tracked companies · top 88% of Tax & Accounting (n=8)
• Engagement per 1K followers 9.89 — top 30% of 84 tracked companies · top 63% of Tax & Accounting (n=8)

What worked

• Event — smart avg 18.3 across 11 posts (1.3× typical)
• Industry Insight — smart avg 14.8 across 23 posts (1.1× typical)

Best format: Image (smart avg 25.2, 9 posts). Best day: Thursday. Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Enoch Ko · Founder / CEO — 63 engagement over 1 posts (100% of team engagement)

Top-person dependency: 100% of team engagement rides on one poster.

Top posts

• 2025-08-12 · Company page · Celebratory Announcement117 eng. (82 likes · 12 comments · 23 shares)

  Exciting News! We Raised Our #SeriesA to Drive AI‑Powered Growth for Accounting Firms! Accounting has an execution problem — not for the acc…

  View post →
• 2025-12-03 · Company page · Company Update65 eng. (38 likes · 9 comments · 18 shares)

  Other tax workflow tools route tasks. Soraban gets work done. We’ve rebranded to bring that story front and center — because workflow tools …

  View post →
• 2025-12-04 · Enoch Ko · Company Update63 eng. (60 likes · 2 comments · 1 shares)

  Today, we’re officially rebranding—and while our look and name are evolving, what’s not changing is who we show up for: our customers, our t…

  View post →

Summary

• Posting pace rose 900% vs the prior 12 months (0.1/wk → 1/wk).
• Typical-post engagement fell 33% (median 21 → 14).
• Event posts earned 1.3× the company's typical post (11 posts).
• Enoch Ko drove 100% of team engagement — a single-poster dependency worth watching.
• Median engagement of 14 sits in the top 90% of 87 tracked companies.