Soraban

Report card vs prior 90 days

Baseline vs market

• Median engagement 13 — top 81% of 70 tracked companies · top 71% of Tax & Accounting (n=7)
• Posts per week 0.9 — top 97% of 70 tracked companies · top 100% of Tax & Accounting (n=7)
• Engagement per 1K followers 7.42 — top 16% of 70 tracked companies · top 43% of Tax & Accounting (n=7)

What worked

No category clears the 8-post floor in this window.

Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2026-07-09 · Company page · Product Update38 eng. (25 likes · 5 comments · 8 shares)

  Every return starts with work your preparers shouldn't be doing. Renaming files. Sorting documents. Building the binder. Then starting over …

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• 2026-07-23 · Company page · Customer Highlight23 eng. (18 likes · 1 comments · 4 shares)

  Zane Kuhbacher sums up what changed at HighPoint CPAs "You're not doing all the grunt work, the boring stuff. It makes everything so much fa…

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• 2026-05-04 · Company page · Event20 eng. (19 likes · 0 comments · 1 shares)

  We’re at BDO Alliance USA Evolve this week. The team is live at booth 308 at Fontainebleau Las Vegas. If you’re here, come by and say hi. Al…

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Summary

• Posting pace fell 44% vs the prior 90 days (1.6/wk → 0.9/wk).
• Typical-post engagement rose 37% (median 9.5 → 13).
• Median engagement of 13 sits in the top 81% of 70 tracked companies.