Benchmark DashboardSiege Media
Content & Social Media · 26.1K followers · LinkedIn benchmark, last 12 months (original)
Momentum vs prior 12 months
Posts
75
+47%Posts/wk
1.4
+40%Avg engagement
54
smart avg / post
-33%Momentum
-85%
2nd half of window vs 1st
Engagement trend
Posting volume (bars) vs average engagement per post (line) — page + team, original posts
Momentum over time
Change in average engagement per post vs the previous month — green gaining, red losing
Category mix
Cadence
Average engagement by day posted (Pacific time)
Team contribution
Team data through 2026-03-11 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.
What drives engagement
Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.
By category
By format
Best day: Tuesday. Best time block: 12pm–3pm UTC. Timing detail is in the Cadence chart above.
Best performing posts
- 2025-10-21 · Ross Hudgens · Industry Insight194 eng. (163 likes · 16 comments · 15 shares)
ChatGPT's new Atlas browser could be bullish for SEO. It can now search and complete purchases directly inside the browser, which is a big s…
View post → - 2025-11-03 · Ross Hudgens · Industry Insight181 eng. (140 likes · 28 comments · 13 shares)
In 2024, Gartner famously predicted that search traffic would drop by 25% due to LLMs and AI Overviews. Our industry fired back, but they've…
View post → - 2026-01-09 · Ross Hudgens · Industry Insight177 eng. (150 likes · 18 comments · 9 shares)
ICP mapping is a critical, GEO-first tactic for B2B. What is ICP mapping? Creating landing pages that give you full coverage of the industri…
View post → - 2025-11-18 · Ross Hudgens · Celebratory Announcement168 eng. (160 likes · 6 comments · 2 shares)
Siege Media is excited to become an official partner of Women in Tech SEO! For years, we've heard great things about their thriving communit…
View post → - 2026-02-09 · Ross Hudgens · Industry Insight159 eng. (95 likes · 59 comments · 5 shares)
"SEO for AI" is the slight naming preference of marketers we surveyed. In polling 353 marketers in our most recent trends report, we asked t…
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Worst performing posts — settled posts only (published ≥7 days before the data edge)
- 2026-09-02 · Company page · Company Update0 eng. (0 likes · 0 comments · 0 shares)
Proud of what our design team pulled off with Wiley for the cover of Generative Engine Optimization.
View post → - 2026-03-09 · Company page · Industry Insight1 eng. (0 likes · 1 comments · 0 shares)
Some industries generate nearly 10x more organic links than others. In our recent analysis of 100 industry-leading websites across 10 divers…
View post → - 2026-09-08 · Company page · Industry Insight1 eng. (1 likes · 0 comments · 0 shares)
GEO isn't just about getting cited by AI. It's about becoming visible enough that other people start citing you, too. Ross breaks down the h…
View post → - 2026-03-02 · Company page · Industry Insight2 eng. (2 likes · 0 comments · 0 shares)
Where are content marketers investing in 2026? Video and multimedia content lead the way, with 52% of marketers planning to spend more here …
View post → - 2026-03-06 · Company page · Industry Insight3 eng. (2 likes · 1 comments · 0 shares)
AI may not be shrinking content budgets after all. According to our latest Content Marketing Trends Report, the number of teams spending les…
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