Siege Media
Content & Social Media · 25.5K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
78
+123%Posts/wk
1.5
+114%Median eng.
62
-2%Smart avg
70.6
+5%Total eng.
6.0K
+149%Baseline vs market
- Median engagement 62 — top 31% of 87 tracked companies
- Posts per week 1.5 — top 84% of 87 tracked companies
- Engagement per 1K followers 3.01 — top 60% of 84 tracked companies
Industry percentile withheld: only 1 tracked Content & Social Media companies (needs 4+).
What worked
- Industry Insight — smart avg 67.4 across 67 posts (1.1× typical)
Best format: Image (smart avg 71, 69 posts). Best day: Tuesday. Best time block: 12pm–3pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Ross Hudgens · CEO — 5.9K engagement over 68 posts (100% of team engagement)
Top-person dependency: 100% of team engagement rides on one poster.
Top posts
- 2025-08-31 · Ross Hudgens · Hiring / Recruiting547 eng. (456 likes · 52 comments · 39 shares)
OpenAI is hiring an SEO-leaning content strategy role paying almost $400k! While the role itself is a great opportunity for the right strate…
View post → - 2025-09-11 · Ross Hudgens · Industry Insight330 eng. (276 likes · 44 comments · 10 shares)
LinkedIn posts are seeing a surge in SEO traffic. This is a trend to watch closely. It feels like it could be the start of a Reddit, Quora-t…
View post → - 2025-09-09 · Ross Hudgens · Industry Insight265 eng. (214 likes · 34 comments · 17 shares)
Google is sending higher quality traffic than ChatGPT in the last 60 days. In the past 18 months, ChatGPT's quality is 2% better, but that c…
View post →
Summary
- Posting pace rose 114% vs the prior 12 months (0.7/wk → 1.5/wk).
- Ross Hudgens drove 100% of team engagement — a single-poster dependency worth watching.
- Median engagement of 62 sits in the top 31% of 87 tracked companies.