Benchmark DashboardSiege Media
Content & Social Media · 26.1K followers · LinkedIn benchmark, last 12 months (original)
Momentum vs prior 12 months
Posts
53
+13%Posts/wk
1
+11%Avg engagement
73.6
smart avg / post
-15%Momentum
not enough posts
2nd half of window vs 1st
Engagement trend
Posting volume (bars) vs average engagement per post (line) — team only, original posts
Momentum over time
Change in average engagement per post vs the previous month — green gaining, red losing
Category mix
Cadence
Average engagement by day posted (Pacific time)
Team contribution
Team data through 2026-03-11 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.
What drives engagement
Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.
By category
By format
Best day: Tuesday. Best time block: 12pm–3pm UTC. Timing detail is in the Cadence chart above.
Best performing posts
- 2025-10-21 · Ross Hudgens · Industry Insight194 eng. (163 likes · 16 comments · 15 shares)
ChatGPT's new Atlas browser could be bullish for SEO. It can now search and complete purchases directly inside the browser, which is a big s…
View post → - 2025-11-03 · Ross Hudgens · Industry Insight181 eng. (140 likes · 28 comments · 13 shares)
In 2024, Gartner famously predicted that search traffic would drop by 25% due to LLMs and AI Overviews. Our industry fired back, but they've…
View post → - 2026-01-09 · Ross Hudgens · Industry Insight177 eng. (150 likes · 18 comments · 9 shares)
ICP mapping is a critical, GEO-first tactic for B2B. What is ICP mapping? Creating landing pages that give you full coverage of the industri…
View post → - 2025-11-18 · Ross Hudgens · Celebratory Announcement168 eng. (160 likes · 6 comments · 2 shares)
Siege Media is excited to become an official partner of Women in Tech SEO! For years, we've heard great things about their thriving communit…
View post → - 2026-02-09 · Ross Hudgens · Industry Insight159 eng. (95 likes · 59 comments · 5 shares)
"SEO for AI" is the slight naming preference of marketers we surveyed. In polling 353 marketers in our most recent trends report, we asked t…
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Worst performing posts — settled posts only (published ≥7 days before the data edge)
- 2026-01-06 · Ross Hudgens · Industry Insight20 eng. (18 likes · 1 comments · 1 shares)
Here’s how to successfully promote content on Reddit: Represent yourself authentically, as the brand. Attach a premium image that makes sens…
View post → - 2025-10-30 · Ross Hudgens · Industry Insight22 eng. (18 likes · 3 comments · 1 shares)
Two UI tweaks, +15% CTR. One nav change, +7% engagement. These were among the many learnings we found in the past year adapting to today's e…
View post → - 2026-01-12 · Ross Hudgens · Industry Insight22 eng. (18 likes · 4 comments · 0 shares)
We shouldn’t over-optimize for personalization in GEO. The reason? Gemini, unlike OpenAI, requires a multi-step user opt-in (that hasn't yet…
View post → - 2025-11-26 · Ross Hudgens · Industry Insight23 eng. (16 likes · 7 comments · 0 shares)
If you're nervous about employing "best X" strategies on your own site, "X alternatives" posts are a great place to start. 1 - You don't hav…
View post → - 2026-02-02 · Ross Hudgens · Industry Insight23 eng. (22 likes · 1 comments · 0 shares)
What blogs generate the most organic links? That's what we set out to discover in an analysis of organic link generation by industry. Certai…
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