Benchmark

Scale AI

AI Infrastructure
Vs research baseline
Above baseline p90
In their industry
Top quarter in AI Infrastructure
Posting cadence
several times a week
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What works for them

by post type, vs their own typical post
  1. 1. Hiring announcement↑
  2. 2. Product announcement↑
  3. 3. Company announcement↑
  4. 4. After-event highlight↑
  5. 5. Event announcement→
  6. 6. Industry thought leadership↓

What they post

share of posts by type
Industry thought leadership34%
Company announcement16%
Product announcement14%
Event announcement14%
Hiring announcement7%
After-event highlight7%
Personal highlight5%
Customer highlight5%