Benchmark

Robinhood

Fintech
Vs research baseline
Baseline p75 to p90
In their industry
Top quarter in Fintech
Posting cadence
several times a week
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What works for them

by post type, vs their own typical post
  1. 1. Hiring announcement↑
  2. 2. Company announcement↑
  3. 3. Event announcement→
  4. 4. Industry thought leadership↓
  5. 5. Product announcement↓

What they post

share of posts by type
Company announcement33%
Hiring announcement21%
Product announcement15%
Event announcement9%
Industry thought leadership9%
Company highlight6%
After-event highlight3%
Customer highlight3%