Rippling
HR & Payroll · 456.7K followers · LinkedIn benchmark, last 12 months (reposts)
Report card vs prior 12 months
Posts
150
+249%Posts/wk
2.9
+262%Median eng.
211
-51%Smart avg
292.9
-45%Total eng.
53.8K
+123%Baseline vs market
- Median engagement 211 — top 10% of 30 tracked companies
- Posts per week 2.9 — top 7% of 30 tracked companies
- Engagement per 1K followers 0.79 — top 97% of 29 tracked companies
Industry percentile withheld: only 2 tracked HR & Payroll companies (needs 4+).
What worked
- Industry Insight — smart avg 404 across 15 posts (1.9× typical)
- Customer Highlight — smart avg 322.2 across 34 posts (1.5× typical)
- Product Update — smart avg 319.9 across 68 posts (1.5× typical)
- Event — smart avg 255.8 across 17 posts (1.2× typical)
Best format: Video (smart avg 423.7, 18 posts). Best day: Wednesday. Best time block: 9pm–12am UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Adil Syed · SVP GM — 20.6K engagement over 91 posts (45% of team engagement)
- 2. Parker Conrad · CEO — 16.7K engagement over 24 posts (36% of team engagement)
- 3. Shayne Kuhaneck · CAO — 8.3K engagement over 10 posts (18% of team engagement)
Top posts
- 2026-03-19 · Shayne Kuhaneck · Product Update6.9K eng. (3.6K likes · 2.1K comments · 1.2K shares)
Today, we’re introducing Rippling AI. Rippling AI makes you a better decision maker, every day. And it saves you time by taking care of tedi…
View post → - 2025-11-21 · Parker Conrad · Industry Insight2.3K eng. (2.1K likes · 119 comments · 100 shares)
Today, Rippling Legal can finally share publicly: Deel used its corporate accounts to funnel money through its COO’s wife, and 56 seconds la…
View post → - 2026-03-18 · Company page · Industry Insight1.8K eng. (1.2K likes · 553 comments · 57 shares)
Our product design team was feeling stretched. We believed them, but we needed the data to make the case for headcount. I asked Rippling AI …
View post →
Summary
- Posting pace rose 262% vs the prior 12 months (0.8/wk → 2.9/wk).
- Typical-post engagement fell 51% (median 428 → 211).
- Industry Insight posts earned 1.9× the company's typical post (15 posts).
- Median engagement of 211 sits in the top 10% of 30 tracked companies.