Rillet
Tax & Accounting · 34.5K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
472
+449%Posts/wk
9.1
+469%Median eng.
99
+82%Smart avg
141.5
+127%Total eng.
71.4K
+1177%Baseline vs market
- Median engagement 99 — top 9% of 87 tracked companies · top 13% of Tax & Accounting (n=8)
- Posts per week 9 — top 9% of 87 tracked companies · top 25% of Tax & Accounting (n=8)
- Engagement per 1K followers 4.38 — top 48% of 84 tracked companies · top 75% of Tax & Accounting (n=8)
What worked
- Personal Story — smart avg 228.1 across 33 posts (2.3× typical)
- Hiring / Recruiting — smart avg 178.5 across 50 posts (1.8× typical)
- Celebratory Announcement — smart avg 171.1 across 71 posts (1.7× typical)
- Event — smart avg 120.5 across 138 posts (1.2× typical)
- Customer Highlight — smart avg 117.5 across 51 posts (1.2× typical)
Best format: Carousel (smart avg 192.4, 33 posts). Best day: Saturday. Best time block: 9pm–12am UTC. Floors: 24+ posts per category, 24+ per timing bucket.
Who carried it
- 1. Nicolas Kopp · CEO & Founder Rillet — 29.2K engagement over 98 posts (55% of team engagement)
- 2. stephen hedlund · Head of Finance @ Rillet | CFA | dad — 19.8K engagement over 94 posts (37% of team engagement)
- 3. Alex Johnston · Head of CS — 2.8K engagement over 17 posts (5% of team engagement)
Top posts
- 2025-09-14 · Nicolas Kopp · Celebratory Announcement998 eng. (934 likes · 64 comments · 0 shares)
I moved to the Bay Area 6 weeks ago. Finally feeling settled in and reflecting on what a wild summer it’s been for me personally and for Ril…
View post → - 2025-12-26 · Nicolas Kopp · Personal Story978 eng. (894 likes · 84 comments · 0 shares)
I started 2025 with no idea it would turn out like it has. In January, Rillet was just less than 30 people, a small but mighty team building…
View post → - 2025-08-08 · Nicolas Kopp · Company Update885 eng. (822 likes · 63 comments · 0 shares)
This week the Rillet SF team is moving into our first dedicated office at the Embarcadero Center in San Francisco! We’ve had a big presence …
View post →
Summary
- Posting pace rose 469% vs the prior 12 months (1.6/wk → 9.1/wk).
- Typical-post engagement rose 82% (median 54.5 → 99).
- Personal Story posts earned 2.3× the company's typical post (33 posts).
- Nicolas Kopp drove 55% of team engagement.
- Median engagement of 99 sits in the top 9% of 87 tracked companies.