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Rillet

Tax & Accounting · 42.9K followers · LinkedIn benchmark, last 12 months (original)

data through 2026-09-18

Momentum vs prior 12 months

Posts

448

+197%

Posts/wk

8.6

+197%

Avg engagement

133.2

smart avg / post

+21%

Momentum

-51%

2nd half of window vs 1st

2025-09-30 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Momentum over time

Change in average engagement per post vs the previous month — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Team data through 2026-03-28 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.

Company page posts — counted in every number on this pageExclude

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (23+ posts per category, 23+ per format) — too few posts to trust the average.

By category

Personal Story224.433 posts
Hiring / Recruiting178.744 posts
Celebratory Announcement154.959 posts
Customer Highlight115.949 posts
Event108.2129 posts
Product Update99.583 posts
Meme / Humor160.613 posts · low n
Company Update160.518 posts · low n
Industry Insight12720 posts · low n

By format

Carousel166.727 posts
Text Only140.334 posts
Image136.9309 posts
Video106.774 posts
Document142.44 posts · low n

Best day: Saturday. Best time block: 9pm–12am UTC. Timing detail is in the Cadence chart above.

Best performing posts

  • 2025-12-26 · Nicolas Kopp · Personal Story978 eng. (894 likes · 84 comments · 0 shares)

    I started 2025 with no idea it would turn out like it has. In January, Rillet was just less than 30 people, a small but mighty team building…

    View post →
  • 2025-11-17 · stephen hedlund · Personal Story842 eng. (820 likes · 22 comments · 0 shares)

    I once emailed the CEO of the largest company in the world as an intern. He responded. Doug McMillon, CEO of Walmart, announced his retireme…

    View post →
  • 2026-02-19 · Nicolas Kopp · Celebratory Announcement808 eng. (732 likes · 60 comments · 16 shares)

    Rillet was named to Forbes Fintech 50! Forbes recognized Rillet as one of the 'Newcomers to the Fintech 50 2026' and in 'The Future of Wall …

    View post →
  • 2025-12-06 · stephen hedlund · Personal Story807 eng. (753 likes · 49 comments · 5 shares)

    The real secret to success behind every startup isn’t the founders, the early hires or the investors. It’s the spouses, partners, roommates,…

    View post →
  • 2026-01-07 · stephen hedlund · Personal Story788 eng. (683 likes · 105 comments · 0 shares)

    The Hedlund family has officially moved to the San Francisco Bay Area! I’ll be honest. I was going to write a long post this morning about w…

    View post →

Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2025-10-30 · Benjamin C. · Hiring / Recruiting11 eng. (11 likes · 0 comments · 0 shares)

    s p i c y 🌶️ Who else wants to hop aboard the Rillet train? 🚂

    View post →
  • 2025-10-10 · Benjamin C. · Industry Insight12 eng. (12 likes · 0 comments · 0 shares)

    👀👀👀 ✨

    View post →
  • 2026-07-31 · Company page · Event13 eng. (12 likes · 1 comments · 0 shares)

    Right, London. Rillet's throwing its first happy hour over your way, and you're invited. CFOs, VPs of Finance, and controllers; one open bar…

    View post →
  • 2026-01-14 · Benjamin C. · Customer Highlight16 eng. (16 likes · 0 comments · 0 shares)

    Our littlest fan 💜

    View post →
  • 2026-06-22 · Company page · Event16 eng. (14 likes · 2 comments · 0 shares)

    Your finance team wants to move fast and your IT wants to make sure nothing breaks. Both are right. Vibe Code for Finance: The IT-Safe Editi…

    View post →

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