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Rillet

Tax & Accounting · 42.9K followers · LinkedIn benchmark, last 12 months (reposts)

data ends 2026-03-28

Momentum vs prior 12 months

Posts

74

+270%

Posts/wk

1.4

+250%

Avg engagement

148.4

smart avg / post

-35%

Momentum

not enough posts

2nd half of window vs 1st

2025-09-30 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Momentum over time

Change in average engagement per post vs the previous month — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Team data through 2026-03-25 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.

Company page posts — counted in every number on this pageExclude

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.

By category

Product Update166.48 posts
Industry Insight158.510 posts
Hiring / Recruiting14217 posts
Event135.722 posts
Meme / Humor165.93 posts · low n
Personal Story158.71 post · low n
Celebratory Announcement156.24 posts · low n
Company Update152.24 posts · low n
Customer Highlight143.45 posts · low n

By format

Video159.115 posts
Text Only144.423 posts
Image143.434 posts
Carousel155.42 posts · low n

Best day: Wednesday. Best time block: 12am–3am UTC. Timing detail is in the Cadence chart above.

Best performing posts

  • 2025-10-07 · Benjamin C. · Event540 eng. (479 likes · 57 comments · 4 shares)

    Weird, stopped in Las Vegas for my favorite conference SuiteWorld. I think they put the wrong ads up in the airport. Rillet, the AI-native E…

    View post →
  • 2025-12-07 · stephen hedlund · Meme / Humor533 eng. (457 likes · 71 comments · 5 shares)

    Someone at Ramp vibe-coded a "year-in-review" of my Ramp expenses… I’m feeling pretty burned by AI right about now 💀 Usually I’m the one su…

    View post →
  • 2026-01-30 · stephen hedlund · Industry Insight409 eng. (278 likes · 96 comments · 35 shares)

    We work with thousands of operators across all kinds of businesses. It's important to us that we are investing in the best tools to ensure t…

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  • 2025-11-21 · Alex Johnston · Product Update366 eng. (328 likes · 28 comments · 10 shares)

    I’m excited to announce our AI Agent Marketplace in Rillet! They have been intentionally trained on hyper-specific accounting workflows to e…

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  • 2026-02-10 · stephen hedlund · Product Update338 eng. (300 likes · 25 comments · 13 shares)

    For the last decade, NetSuite has been the default ERP for inventory based businesses. That ends today. I’m excited to announce our partners…

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Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2025-12-21 · stephen hedlund · Hiring / Recruiting34 eng. (31 likes · 1 comments · 2 shares)

    As you head into the Holiday season and contemplate what 2026 has in store for you, consider Orb. We have multiple openings in Engineering, …

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  • 2026-01-25 · stephen hedlund · Event39 eng. (33 likes · 5 comments · 1 shares)

    🎙️ New FP&A Today episode is live! In this episode stephen hedlund, Head of Finance at Rillet, and I discuss the future of the AI-native ER…

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  • 2026-01-21 · stephen hedlund · Event50 eng. (47 likes · 2 comments · 1 shares)

    I had a blast talking with CJ Gustafson on Run the Numbers. I'm always down to geek out on tech stacks and dig deep on deal desk. And my fav…

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  • 2026-01-27 · Company page · Event51 eng. (42 likes · 8 comments · 1 shares)

    Particularly excited to be co-hosting this live Webinar tomorrow with stephen hedlund on the The Art of AI Prompting in Finance with Aleph a…

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  • 2026-03-16 · stephen hedlund · Event51 eng. (50 likes · 0 comments · 1 shares)

    Tomorrow I'll be joining Chris Brubaker and Albert Gozzi to show real examples of how finance teams can utilize Claude and MCP. If you haven…

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