Rillet
Tax & Accounting · 34.5K followers · LinkedIn benchmark, last 12 months (reposts)
Report card vs prior 12 months
Posts
77
+328%Posts/wk
1.5
+400%Median eng.
133
+30%Smart avg
158.3
+7%Total eng.
14.5K
+440%Baseline vs market
- Median engagement 133 — top 27% of 30 tracked companies · top 20% of Tax & Accounting (n=5)
- Posts per week 1.5 — top 27% of 30 tracked companies · top 20% of Tax & Accounting (n=5)
- Engagement per 1K followers 5.45 — top 72% of 29 tracked companies · top 100% of Tax & Accounting (n=5)
What worked
- Product Update — smart avg 191.7 across 8 posts (1.4× typical)
- Industry Insight — smart avg 182.2 across 10 posts (1.4× typical)
- Hiring / Recruiting — smart avg 160.4 across 18 posts (1.2× typical)
- Event — smart avg 151.1 across 23 posts (1.1× typical)
Best format: Video (smart avg 203.2, 16 posts). Best day: Wednesday. Best time block: 12am–3am UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. stephen hedlund · Head of Finance @ Rillet | CFA | dad — 4.9K engagement over 35 posts (40% of team engagement)
- 2. Alex Johnston · Head of CS — 4.4K engagement over 9 posts (37% of team engagement)
- 3. Nicolas Kopp · CEO & Founder Rillet — 1.4K engagement over 10 posts (12% of team engagement)
Top posts
- 2025-08-06 · Alex Johnston · Celebratory Announcement3.0K eng. (2.3K likes · 563 comments · 88 shares)
I’m excited to share that we’ve raised a $70M Series B, led by Andreessen Horowitz and ICONIQ - bringing our total funding to over $100M in …
View post → - 2025-10-07 · Benjamin C. · Event540 eng. (479 likes · 57 comments · 4 shares)
Weird, stopped in Las Vegas for my favorite conference SuiteWorld. I think they put the wrong ads up in the airport. Rillet, the AI-native E…
View post → - 2025-12-07 · stephen hedlund · Meme / Humor533 eng. (457 likes · 71 comments · 5 shares)
Someone at Ramp vibe-coded a "year-in-review" of my Ramp expenses… I’m feeling pretty burned by AI right about now 💀 Usually I’m the one su…
View post →
Summary
- Posting pace rose 400% vs the prior 12 months (0.3/wk → 1.5/wk).
- Typical-post engagement rose 30% (median 102 → 133).
- Product Update posts earned 1.4× the company's typical post (8 posts).
- Median engagement of 133 sits in the top 27% of 30 tracked companies.