Imagine AI
All companies

Rillet

Tax & Accounting · 42.9K followers · LinkedIn benchmark, last 12 months (original)

data through 2026-09-18
Excluding from this report:Company page reset

Momentum vs prior 12 months

Posts

187

+290%

Posts/wk

3.6

+300%

Avg engagement

219.7

smart avg / post

-7%

Momentum

not enough posts

2nd half of window vs 1st

2025-09-30 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — team only, original posts

Momentum over time

Change in average engagement per post vs the previous month — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Team data through 2026-03-28 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.

Company page posts — not counted in this reportExcluded — undo

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (10+ posts per category, 10+ per format) — too few posts to trust the average.

By category

Personal Story264.331 posts
Celebratory Announcement255.115 posts
Hiring / Recruiting234.526 posts
Product Update21916 posts
Meme / Humor212.513 posts
Customer Highlight200.220 posts
Event196.748 posts
Company Update236.49 posts · low n
Industry Insight213.89 posts · low n

By format

Carousel252.713 posts
Image226.4127 posts
Video206.319 posts
Text Only188.928 posts

Best day: Monday. Best time block: 6pm–9pm UTC. Timing detail is in the Cadence chart above.

Best performing posts

  • 2025-12-26 · Nicolas Kopp · Personal Story978 eng. (894 likes · 84 comments · 0 shares)

    I started 2025 with no idea it would turn out like it has. In January, Rillet was just less than 30 people, a small but mighty team building…

    View post →
  • 2025-11-17 · stephen hedlund · Personal Story842 eng. (820 likes · 22 comments · 0 shares)

    I once emailed the CEO of the largest company in the world as an intern. He responded. Doug McMillon, CEO of Walmart, announced his retireme…

    View post →
  • 2026-02-19 · Nicolas Kopp · Celebratory Announcement808 eng. (732 likes · 60 comments · 16 shares)

    Rillet was named to Forbes Fintech 50! Forbes recognized Rillet as one of the 'Newcomers to the Fintech 50 2026' and in 'The Future of Wall …

    View post →
  • 2025-12-06 · stephen hedlund · Personal Story807 eng. (753 likes · 49 comments · 5 shares)

    The real secret to success behind every startup isn’t the founders, the early hires or the investors. It’s the spouses, partners, roommates,…

    View post →
  • 2026-01-07 · stephen hedlund · Personal Story788 eng. (683 likes · 105 comments · 0 shares)

    The Hedlund family has officially moved to the San Francisco Bay Area! I’ll be honest. I was going to write a long post this morning about w…

    View post →

Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2025-10-30 · Benjamin C. · Hiring / Recruiting11 eng. (11 likes · 0 comments · 0 shares)

    s p i c y 🌶️ Who else wants to hop aboard the Rillet train? 🚂

    View post →
  • 2025-10-10 · Benjamin C. · Industry Insight12 eng. (12 likes · 0 comments · 0 shares)

    👀👀👀 ✨

    View post →
  • 2026-01-14 · Benjamin C. · Customer Highlight16 eng. (16 likes · 0 comments · 0 shares)

    Our littlest fan 💜

    View post →
  • 2025-11-14 · Benjamin C. · Hiring / Recruiting20 eng. (18 likes · 2 comments · 0 shares)

    Come work with Michael Lapadula in our NYC Office! 🗽 Our inbounds are FLOODED with applicants (and a lot of fake ones), if we know each oth…

    View post →
  • 2026-01-28 · stephen hedlund · Event53 eng. (51 likes · 2 comments · 0 shares)

    To my finance and accounting friends living in SF North Bay, Rillet is hosting a local dinner with our friends Matthew Paul at JPM and Grego…

    View post →

All posts in this window

Posts

0 posts found

Sort by: