Redis
Dev Tools & Infrastructure · 299.0K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
252
+500%Posts/wk
4.8
+500%Median eng.
52.5
-34%Smart avg
72.9
-52%Total eng.
20.6K
+217%Baseline vs market
- Median engagement 52.5 — top 38% of 87 tracked companies · top 64% of Dev Tools & Infrastructure (n=11)
- Posts per week 4.8 — top 39% of 87 tracked companies · top 55% of Dev Tools & Infrastructure (n=11)
- Engagement per 1K followers 0.27 — top 96% of 84 tracked companies · top 90% of Dev Tools & Infrastructure (n=10)
What worked
- Celebratory Announcement — smart avg 106.5 across 16 posts (2× typical)
- Event — smart avg 77.5 across 66 posts (1.5× typical)
- Product Update — smart avg 74.2 across 99 posts (1.4× typical)
- Industry Insight — smart avg 51.4 across 54 posts (1× typical)
Best format: Carousel (smart avg 119.5, 15 posts). Best day: Friday. Best time block: 6pm–9pm UTC. Floors: 13+ posts per category, 13+ per timing bucket.
Who carried it
- 1. Rowan Trollope · CEO — 3.2K engagement over 17 posts (89% of team engagement)
- 2. Megan Boone · Head of Marketing — 262 engagement over 1 posts (7% of team engagement)
- 3. Tony Tiscornia · CFO — 98 engagement over 1 posts (3% of team engagement)
Top-person dependency: 89% of team engagement rides on one poster.
Top posts
- 2025-12-09 · Rowan Trollope · Meme / Humor1.4K eng. (1.3K likes · 45 comments · 37 shares)
no hallucinations…
View post → - 2025-11-24 · Rowan Trollope · Industry Insight638 eng. (604 likes · 9 comments · 25 shares)
You can’t scale intelligent behavior without managing agent memory. AI models don’t fail because they’re slow—they fail because they forget.…
View post → - 2026-01-27 · Company page · Celebratory Announcement636 eng. (474 likes · 7 comments · 155 shares)
We just crossed $300M in ARR. It's a big moment for us that comes as we're seeing high demand for infrastructure for AI and agentic systems.…
View post →
Summary
- Posting pace rose 500% vs the prior 12 months (0.8/wk → 4.8/wk).
- Typical-post engagement fell 34% (median 80 → 52.5).
- Celebratory Announcement posts earned 2× the company's typical post (16 posts).
- Rowan Trollope drove 89% of team engagement — a single-poster dependency worth watching.
- Median engagement of 52.5 sits in the top 38% of 87 tracked companies.