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Red Points

Security & Compliance · 57.5K followers · LinkedIn benchmark, all time (original)

data through 2026-09-09
Excluding from this report:Company page reset

Momentum — all time

Posts

130

Posts/wk

1.2

Avg engagement

51.7

smart avg / post

Momentum

-44%

2nd half of window vs 1st

2024-09-25 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — team only, original posts

Momentum over time

Change in average engagement per post vs the previous month — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Team data through 2026-07-27 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.

Company page posts — not counted in this reportExcluded — undo

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.

By category

Personal Story83.410 posts
Event63.119 posts
Industry Insight50.752 posts
Company Update24.736 posts
Product Update64.73 posts · low n
Celebratory Announcement61.75 posts · low n
Customer Highlight56.13 posts · low n
Hiring / Recruiting55.12 posts · low n

By format

Image89.830 posts
Video58.88 posts
Text Only31.786 posts
Carousel68.31 post · low n
Document58.75 posts · low n

Best day: Friday. Best time block: 6pm–9pm UTC. Timing detail is in the Cadence chart above.

Best performing posts

  • 2024-12-17 · Danae Vara Borrell · Personal Story392 eng. (285 likes · 107 comments · 0 shares)

    I’m happy to share that I’m starting a new position as Chief Product Officer at Red Points!

    View post →
  • 2025-04-01 · Laura Urquizu · Industry Insight328 eng. (294 likes · 30 comments · 4 shares)

    Yesterday, I was invited to attend a meeting with the President of Spain and the Ministers of both Defense and Digital Transformation to dis…

    View post →
  • 2026-02-04 · Laura Urquizu · Event315 eng. (262 likes · 41 comments · 12 shares)

    La semana pasada, lo mejor del ecosistema emprendedor español no estaba en una sala de conferencias. El pasado fin de semana cerramos la cua…

    View post →
  • 2026-07-21 · Laura Urquizu · Product Update283 eng. (223 likes · 14 comments · 46 shares)

    I am so excited about the news today. This is something I was waiting to disclose for months now. A year ago, social media deepfakes were a …

    View post →
  • 2026-01-14 · Laura Urquizu · Company Update283 eng. (263 likes · 20 comments · 0 shares)

    (Below in Spanish) We are used to seeing posts from CEOs welcoming or saying goodbye to members of the executive team. Today is not one of t…

    View post →

Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2026-06-03 · Carlos Civicos Zarzoso · Company Update0 eng. (0 likes · 0 comments · 0 shares)

    https://lnkd.in/erWQdx-5

    View post →
  • 2026-06-03 · Carlos Civicos Zarzoso · Company Update0 eng. (0 likes · 0 comments · 0 shares)

    https://lnkd.in/eyamxWkx

    View post →
  • 2026-06-04 · Carlos Civicos Zarzoso · Company Update0 eng. (0 likes · 0 comments · 0 shares)

    https://lnkd.in/eNNmqHDk

    View post →
  • 2026-06-08 · Carlos Civicos Zarzoso · Company Update0 eng. (0 likes · 0 comments · 0 shares)

    https://lnkd.in/enpWJxA8

    View post →
  • 2026-06-09 · Carlos Civicos Zarzoso · Company Update0 eng. (0 likes · 0 comments · 0 shares)

    https://lnkd.in/e6u4y8bT

    View post →

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