Ramp
Fintech · 333.7K followers · LinkedIn benchmark, last 30 days (original)
Report card vs prior 30 days
Posts
14
-62%Posts/wk
3.3
-62%Median eng.
143.5
+35%Smart avg
183.2
+18%Total eng.
2.6K
-56%Baseline vs market
- Median engagement 143.5 — top 6% of 48 tracked companies · top 17% of Fintech (n=6)
- Posts per week 3.2 — top 77% of 48 tracked companies · top 83% of Fintech (n=6)
- Engagement per 1K followers 0.57 — top 77% of 48 tracked companies · top 67% of Fintech (n=6)
What worked
- Product Update — smart avg 189.5 across 10 posts (1.3× typical)
Best format: Video (smart avg 191.8, 12 posts). Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Karim Atiyeh · Co-Founder, Co-CEO Ramp — 101 engagement over 2 posts (100% of team engagement)
Top-person dependency: 100% of team engagement rides on one poster.
Top posts
- 2026-07-28 · Company page · Product Update699 eng. (579 likes · 28 comments · 92 shares)
BREAKING: Any business headquartered in Canada can now use Ramp to manage spend, pay bills, and close the books with ~lightning speed~ CAD a…
View post → - 2026-07-14 · Company page · Product Update375 eng. (294 likes · 17 comments · 64 shares)
Meet Carl the Controller. His construction crew operated on rogue corporate cards and disconnected systems, eroding margins and capacity for…
View post → - 2026-07-07 · Company page · Product Update241 eng. (197 likes · 22 comments · 22 shares)
Every company used to start with paperwork. The next generation will start with a prompt. Let AI agents incorporate your company, apply for …
View post →
Summary
- Posting pace fell 62% vs the prior 30 days (8.6/wk → 3.3/wk).
- Typical-post engagement rose 35% (median 106 → 143.5).
- Product Update posts earned 1.3× the company's typical post (10 posts).
- Karim Atiyeh drove 100% of team engagement — a single-poster dependency worth watching.
- Median engagement of 143.5 sits in the top 6% of 48 tracked companies.