Benchmark

Qualtrics

Sales & Marketing Tech
Vs research baseline
Baseline p50 to p75
In their industry
Top quarter in Sales & Marketing Tech
Posting cadence
several times a week
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What works for them

by post type, vs their own typical post
  1. 1. Event announcement↑
  2. 2. Product announcement→
  3. 3. Customer highlight↓
  4. 4. Industry thought leadership↓

What they post

share of posts by type
Customer highlight45%
Product announcement21%
Event announcement14%
Industry thought leadership12%
After-event highlight2%
Company announcement2%
Hiring announcement2%