Benchmark

Prismatic

Dev Tools & Infrastructure
Vs research baseline
Below baseline median
In their industry
—
Posting cadence
several times a week
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What works for them

by post type, vs their own typical post
  1. 1. Event announcement↑
  2. 2. Customer highlight→
  3. 3. Industry thought leadership→
  4. 4. Product announcement↓

What they post

share of posts by type
Product announcement41%
Event announcement31%
Industry thought leadership21%
Customer highlight8%