Porter
Dev Tools & Infrastructure · 5.0K followers · LinkedIn benchmark, last 12 months (original)
Report card vs prior 12 months
Posts
97
+120%Posts/wk
1.9
+137%Median eng.
72
+53%Smart avg
107.8
+43%Total eng.
12.5K
+229%Baseline vs market
- Median engagement 72 — top 18% of 87 tracked companies · top 9% of Dev Tools & Infrastructure (n=11)
- Posts per week 1.9 — top 82% of 87 tracked companies · top 82% of Dev Tools & Infrastructure (n=11)
- Engagement per 1K followers 25.75 — top 12% of 84 tracked companies · top 20% of Dev Tools & Infrastructure (n=10)
What worked
- Personal Story — smart avg 150.1 across 21 posts (2.1× typical)
- Industry Insight — smart avg 130.1 across 16 posts (1.8× typical)
- Hiring / Recruiting — smart avg 116.5 across 13 posts (1.6× typical)
- Customer Highlight — smart avg 101 across 15 posts (1.4× typical)
- Product Update — smart avg 82.3 across 17 posts (1.1× typical)
Best format: Text only (smart avg 134.2, 16 posts). Best day: Tuesday. Best time block: 12pm–3pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.
Who carried it
- 1. Justin Rhee · Founder @ Porter — 11.0K engagement over 60 posts (93% of team engagement)
- 2. Shankar Radhakrishnan · Chief of Staff at Porter — 698 engagement over 8 posts (6% of team engagement)
- 3. Edwin Hermans · I'm a strong problem solver, I do best when putting out fires and sorting through messy issues causing immediate problems. — 124 engagement over 2 posts (1% of team engagement)
Top-person dependency: 93% of team engagement rides on one poster.
Top posts
- 2026-01-27 · Justin Rhee · Celebratory Announcement2.3K eng. (1.7K likes · 495 comments · 117 shares)
I’m excited to announce that Porter has raised a $20M Series A to provide effortless app infrastructure in any cloud provider. Our round was…
View post → - 2026-01-06 · Justin Rhee · Personal Story822 eng. (761 likes · 58 comments · 3 shares)
My career journey: 17yo: Interested in startups. Zero technical background 18yo: Planned to study philosophy & neuroscience at Penn, not CS …
View post → - 2026-02-25 · Justin Rhee · Personal Story513 eng. (479 likes · 32 comments · 2 shares)
I was about to close a $20M Series A. I call my mom to tell her, and she asks… Not how big the round was. Not who the lead investors were. N…
View post →
Summary
- Posting pace rose 137% vs the prior 12 months (0.8/wk → 1.9/wk).
- Typical-post engagement rose 53% (median 47 → 72).
- Personal Story posts earned 2.1× the company's typical post (21 posts).
- Justin Rhee drove 93% of team engagement — a single-poster dependency worth watching.
- Median engagement of 72 sits in the top 18% of 87 tracked companies.