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Report card vs prior 12 months

Baseline vs market

• Median engagement 65 — top 25% of 87 tracked companies · top 33% of Sales & Marketing Tech (n=15)
• Posts per week 0.3 — top 98% of 87 tracked companies · top 93% of Sales & Marketing Tech (n=15)
• Engagement per 1K followers 185.04 — top 2% of 84 tracked companies · top 7% of Sales & Marketing Tech (n=14)

What worked

No category clears the 8-post floor in this window.

Best format: Image (smart avg 78.9, 11 posts). Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Youn Hwang · Co-founder — 1.4K engagement over 15 posts (100% of team engagement)

Top-person dependency: 100% of team engagement rides on one poster.

Top posts

• 2026-01-27 · Youn Hwang · Celebratory Announcement313 eng. (247 likes · 66 comments · 0 shares)

  I've decided to take a break from Stanford. It was one of the scariest decisions I've made. College has played a huge role in shaping who I …

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• 2026-02-11 · Youn Hwang · Event209 eng. (199 likes · 9 comments · 1 shares)

  You don't need to be in SF to build a great product. But I'm staying anyway. You can ship code from anywhere. Talk to customers over Zoom. L…

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• 2026-02-28 · Youn Hwang · Personal Story182 eng. (169 likes · 12 comments · 1 shares)

  Just won 1st & 2nd place awards at my first ever hackathon 🤩 (Amazon Web Services (AWS) Autonomous Agents Hackathon). And it reminded me ex…

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Summary

• Youn Hwang drove 100% of team engagement — a single-poster dependency worth watching.
• Median engagement of 65 sits in the top 25% of 87 tracked companies.