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Playad

Sales & Marketing Tech · 589 followers · LinkedIn benchmark, last 12 months (original)

data ends 2026-08-10

Momentum vs prior 12 months

Posts

17

n/a

Posts/wk

0.3

n/a

Avg engagement

82.8

smart avg / post

n/a

Momentum

-69%

2nd half of window vs 1st

2025-09-30 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — page + team, original posts

Momentum over time

Change in average engagement per post vs the previous month — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Team data through 2026-05-07 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.

Company page posts — counted in every number on this pageExclude

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.

By category

Celebratory Announcement95.71 post · low n
Event90.71 post · low n
Personal Story89.84 posts · low n
Meme / Humor83.21 post · low n
Hiring / Recruiting81.11 post · low n
Product Update79.23 posts · low n
Industry Insight75.66 posts · low n

By format

Image76.111 posts
Carousel94.92 posts · low n
Text Only91.62 posts · low n
Video80.12 posts · low n

Timing detail is in the Cadence chart above.

Best performing posts

  • 2026-01-27 · Youn Hwang · Celebratory Announcement313 eng. (247 likes · 66 comments · 0 shares)

    I've decided to take a break from Stanford. It was one of the scariest decisions I've made. College has played a huge role in shaping who I …

    View post →
  • 2026-02-11 · Youn Hwang · Event209 eng. (199 likes · 9 comments · 1 shares)

    You don't need to be in SF to build a great product. But I'm staying anyway. You can ship code from anywhere. Talk to customers over Zoom. L…

    View post →
  • 2026-02-28 · Youn Hwang · Personal Story182 eng. (169 likes · 12 comments · 1 shares)

    Just won 1st & 2nd place awards at my first ever hackathon 🤩 (Amazon Web Services (AWS) Autonomous Agents Hackathon). And it reminded me ex…

    View post →
  • 2026-03-19 · Youn Hwang · Personal Story124 eng. (118 likes · 6 comments · 0 shares)

    The most selfish thing I do is actually helping people for free. My friend Minsung Park flew in from Korea for a few weeks. He's the founder…

    View post →
  • 2026-04-12 · Youn Hwang · Industry Insight112 eng. (98 likes · 13 comments · 1 shares)

    "You need a big marketing team to run ads at scale." ONE person at Anthropic just proved that wrong. Austin Lau is their growth marketer. Ne…

    View post →

Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2026-04-07 · Company page · Hiring / Recruiting6 eng. (6 likes · 0 comments · 0 shares)

    We are hiring!

    View post →
  • 2026-05-01 · Youn Hwang · Industry Insight15 eng. (13 likes · 1 comments · 1 shares)

    "The bottleneck isn't ideas. It's execution at speed." Junseo Park🔜MAU Vegas just came back from Startup Week and showed me this slide from…

    View post →
  • 2026-05-03 · Youn Hwang · Industry Insight18 eng. (15 likes · 3 comments · 0 shares)

    Anthropic's Growth guy Austin Lau just broke down how he uses Claude across their entire marketing stack. Not for rewriting copy. For actual…

    View post →
  • 2026-05-07 · Youn Hwang · Industry Insight21 eng. (14 likes · 7 comments · 0 shares)

    I called all my founding members at midnight. Within 4 minutes, everyone was on the call. Past midnight. Why? OpenAI just announced they're …

    View post →
  • 2026-02-27 · Youn Hwang · Industry Insight39 eng. (36 likes · 3 comments · 0 shares)

    If you're not using AI, you're so behind. ...or are you? Look at this chart. 84% of the world has never used AI. Not once. 16% have tried a …

    View post →

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