Playad

Report card vs prior 12 months

Baseline vs market

• Median engagement 104 — top 39% of 31 tracked companies · top 14% of Sales & Marketing Tech (n=7)
• Posts per week 0.2 — top 97% of 31 tracked companies · top 100% of Sales & Marketing Tech (n=7)
• Engagement per 1K followers 236 — top 10% of 30 tracked companies · top 50% of Sales & Marketing Tech (n=6)

What worked

No category clears the 8-post floor in this window.

Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Youn Hwang · Co-founder — 548 engagement over 5 posts (100% of team engagement)

Top-person dependency: 100% of team engagement rides on one poster.

Top posts

• 2026-01-27 · Company page · Celebratory Announcement268 eng. (233 likes · 22 comments · 13 shares)

  I'd like to announce that GIGR Inc. (dba. Playad) has raised $5.4M pre-seed funding to build AI-native, multi-agent marketing workflows - wi…

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• 2026-02-17 · Youn Hwang · Event146 eng. (104 likes · 15 comments · 27 shares)

  대선 후보, YC 유니콘 창업자, 엄선된 빌더들과 경쟁하세요. THE 해커톤은 심사위원 없이 오직 시장 지표로 승부하는 국내 최고의 빌더들이 참가하는 해커톤입니다. 트랙에 따라 오직 매출 & Github Star 두 지표로만 경쟁하며 1박 2일간의 개…

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• 2025-11-07 · Youn Hwang · Personal Story120 eng. (115 likes · 3 comments · 2 shares)

  1. Team 지난 해 퇴사 전에 50명이 넘는 창업가 분들에게 시작에 필요한 것들을 물어봤어요. Money, Idea, Team 3가지가 다 있어야만 했습니다. 다만 순서가 있다면 대부분 Team -> Idea -> Money로 정리됐어요. 좋은 팀…

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Summary

• Posting pace held steady vs the prior 12 months (0.2/wk).
• Typical-post engagement fell 33% (median 155 → 104).
• Youn Hwang drove 100% of team engagement — a single-poster dependency worth watching.
• Median engagement of 104 sits in the top 39% of 31 tracked companies.