Benchmark

Pilot

Tax & Accounting
Vs research baseline
Below baseline median
In their industry
—
Posting cadence
several times a week
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What works for them

by post type, vs their own typical post
  1. 1. Customer highlight↑
  2. 2. Product announcement↑
  3. 3. Industry thought leadership↓
  4. 4. Event announcement↓

What they post

share of posts by type
Industry thought leadership33%
Product announcement23%
Customer highlight17%
Event announcement13%
Company announcement7%
Company highlight3%
Other3%