Paramify

Report card vs prior 12 months

Baseline vs market

• Median engagement 57 — top 34% of 87 tracked companies · top 14% of Security & Compliance (n=7)
• Posts per week 6.9 — top 17% of 87 tracked companies · top 43% of Security & Compliance (n=7)
• Engagement per 1K followers 6.65 — top 37% of 84 tracked companies · top 14% of Security & Compliance (n=7)

What worked

• Hiring / Recruiting — smart avg 72.8 across 60 posts (1.3× typical)
• Celebratory Announcement — smart avg 68.8 across 21 posts (1.2× typical)
• Event — smart avg 60.8 across 104 posts (1.1× typical)
• Meme / Humor — smart avg 54.6 across 88 posts (1× typical)
• Industry Insight — smart avg 45.2 across 54 posts (0.8× typical)

Best format: Video (smart avg 60.5, 149 posts). Best day: Thursday. Best time block: 6pm–9pm UTC. Floors: 19+ posts per category, 19+ per timing bucket.

Who carried it

• 1. Keaton Olson · Head of Social / Digital Marketing Manager — 1.9K engagement over 59 posts (100% of team engagement)

Top-person dependency: 100% of team engagement rides on one poster.

Top posts

• 2026-02-02 · Keaton Olson · Meme / Humor263 eng. (227 likes · 35 comments · 1 shares)

  happy to announce I no longer have the flu 😎…

  View post →
• 2026-01-07 · Company page · Hiring / Recruiting201 eng. (168 likes · 31 comments · 2 shares)

  Welcome to the team, Jack Rumsey!! 🚀 🌔…

  View post →
• 2025-12-18 · Company page · Celebratory Announcement195 eng. (108 likes · 36 comments · 51 shares)

  Hey! We're announcing our $12M Series A. The investment was led by Moore Capital Management. Our previous seed investors, Album and Next Fro…

  View post →

Summary

• Posting pace rose 306% vs the prior 12 months (1.7/wk → 6.9/wk).
• Typical-post engagement rose 200% (median 19 → 57).
• Hiring / Recruiting posts earned 1.3× the company's typical post (60 posts).
• Keaton Olson drove 100% of team engagement — a single-poster dependency worth watching.
• Median engagement of 57 sits in the top 34% of 87 tracked companies.